Macleay College, Sydney, Australia: Advertising Course

Diploma of Advertising

Starting date 7 February 2011
One year full-time, two years part-time (both during day), one intake per year

2011 ENROLMENTS
Macleay is accepting enrolments for the 2011 academic year. Enrolments are accepted on a first-come, first-served basis, provided the applicant satisfies the enrolment criteria as listed below under Qualifications for Enrolment. Places are limited in all courses, so applicants for the 2011 academic year should enrol as soon as possible.

Macleay College approved for FEE-HELP for its Diploma of Advertising
Macleay College is approved as a high education provider under the Higher Education Support Act 2003. This means that student wishing to enrol in Macleay’s advertising program can apply for FEE-HELP.

FEE-HELP is a loan given to eligible fee-paying students to help pay for part or all of their tuition fees. Students can borrow up to the full amount of the tuition fees for the course. The Commonwealth Government will pay the amount of the loan directly to Macleay College. Students repay their loan through the taxation system once their income is above the minimum threshold for compulsory repayment. For further information, visit the website www.goingtouni.gov.au or you can request a FEE-HELP Information Pack by ringing Macleay on (02) 9360 2033 or by e-mail at study@macleay.edu.au.

For further information, visit the website www.goingtouni.gov.au or you can request a FEE-HELP Information Pack by ringing Macleay on (02) 9360 2033.

How to enrol
To enrol, fill out the Student Information Form, and we will send you a full information kit which includes brochures, handbook, fees and an application form.

Course advice
If you want further advice, you are welcome to visit Macleay to inspect the premises and to discuss your tertiary options with one of our course advisors. To make an appointment, please call (02) 9360 2033.

If you have any other enquiries, please don't hesitate to ring us on (02) 9360 2033.

Macleay College is located at 175 Liverpool Street, Sydney, right opposite Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.

Strong Emphasis on Practical Skills

Practical subjects:

copywriting
graphic design and production
art direction
media presentation
media planning and evaluation
advertising business practice
marketing and consumer behaviour

public relations
radio commercials
television commercials
keyboarding and word processing
computing layout and design
business communications
job seeking and career planning

Business Stream:

media law

introduction to management

Best Employment Outcomes
Surveys show advertising students at Macleay have better job prospects than from any other college or university in Australia.

Former students have gained positions with:

advertising agencies
public relations agencies
advertising departments of large corporations
marketing departments
retail advertising departments

metropolitan newspapers
suburban and country newspapers
television stations
radio stations
magazine publishing companies

Former students have been employed as:

advertising agency administrative personnel
agency account executives
art directors
copywriters
corporate advertising executives
corporate marketing executives
graphic artists

media planners and buyers
print production artists
public relations officers
press advertising
radio advertising representatives
television production staff
television advertising representatives

Preparation for Employment
Work experience or internship is compulsory during the course.

Students gain positions with:

advertising agencies
public relations agencies
advertising departments
metropolitan, suburban and country newspapers

city and regional television stations
city and country radio stations
consumer and business magazines

Other forms of employment preparation include:

job seeking skills taught weekly in the classroom
employment counselling provided on an individual basis
lecturers who are current industry practitioners with good employment contacts

Portfolio for Employment

Students complete a body of work – including published advertisements, print layouts and designs, television and radio showreels – compiled for a portfolio to present to prospective employers
In graphic design and print production, students produce real advertisements which are published in the college news magazine
In television commercials, students produce real commercials which are broadcast on network television. In recent years clients have included: Pepsi Cola, Nike. Levi’s, Amnesty International, Parmalat Pizza, Planet Ark, Digital One, Dr Marten’s Shoes, Coca Cola, Bongo Jeans, Opera Australia, Youth Off the Streets, Melanoma Foundation and Onvis Jeans. Macleay advertising students have won several industry awards for television commercials they have produced for Nike, Levi’s, Amnesty International, Planet Art, Dr Marten’s Shoes and Vibe Sunglasses.
In marketing, students undertake full-scale market research projects on behalf of clients
In media planning and buying, students work with industry rate cards and broadcasting and publishing schedules

Australia’s Award-Winning Institute
Students who enrol at Macleay College are joining an institution that has been consistently named by industry as by far the best in the fields in which it teaches. Over the last eighteen years, Macleay has won more industry awards in these areas than any other tertiary education institution in Australia.

These awards have been won by Macleay not just against other colleges and universities, but against the top professionals in industry. Macleay turns out students who are not only highly employable but who are widely recognised as the best in the business.

When you gain a qualification from Macleay you join an elite group who have better career prospects than from any other tertiary education institution – college or university – in their fields.

Media Awards
Advertising Awards
Finalist 2006	The New York Festivals, Low Budget Spots
Finalist 2003	Atv Retail Awards, Creative Category (Apparel and Sporting Goods)
Finalist 2002	London International Advertising Awards (Direction – Visual)
Finalist 2000	The New York Festivals, Best Direction (Television)
Finalist 2000	London International Advertising Awards (Direction – Visual)
Finalist 1999	The New York Festivals, Best Direction (Television)
Finalist 1997	The New York Festivals, Best Direction (Television)
Finalist 1997	London International Advertising Awards, Public Service (TV) Category
Finalist 1996	London International Advertising Awards, Low Budget (Television)
Winner 1993	Australian Retail Awards, National Best of Category (Direction)
Finalist 1992	The New York Festivals, Best Television Commercial under $15,000
Highly Commended 1992	Facts Awards for Television Commercials, Clothing Advertising
Journalism Awards
Winner 2009	JEA Ossie Award for Student Journalism, Best Print Feature by a Postgraduate Student
Highly Commended 2009	JEA Ossie Award for Student Journalism, Best Print Feature by a Postgraduate Student
Winner 2009	JEA Ossie Award for Student Journalism, Hunter Institute Response Ability Prize for Mental Health Reporting
Highly Commended 2009	JEA Ossie Award for Student Journalism, Hunter Institute Response Ability Prize for Mental Health Reporting
Highly Commended 2009	JEA Ossie Award for Student Journalism, Best Broadcast Current Affairs Story by a Postgraduate Student
Winner 2008	JEA Ossie Award for Student Journalism, Best TV News Story by an Undergraduate or Postgraduate Student
Winner 2006	JEA Ossie Award for Student Journalism, Dr Charles Stuart Prize, Best Student Publication (any medium)
Winner 2006	JEA Ossie Award for Student Journalism, Best Occasional Student Publication (any medium)
Highly Commended 2006	JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate)
Winner 2005	JEA Ossie Award for Student Journalism, Best Print Feature (Postgraduate)
Highly Commended 2005	JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate)
Winner 2004	JEA Ossie Awards for Student Journalism, Best (Broadcast) Current Affairs Story by a Postgraduate
Highly Commended 2004	JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (any medium)
Winner 2003	JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (any medium)
Winner 2002	JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate)
Highly Commended 2001	JEA Ossie Awards for Student Journalism, Best Print Feature (Undergraduate)
Winner 1999	JEA Ossie Awards for Student Journalism, Best Radio Current Affairs Story (Undergraduate)
Winner 1999	JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate)
Highly Commended 1999	Ossie Awards for Student Journalism, Best Print Feature (Undergraduate)
Highly Commended 1999	Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium)
Highly Commended 1997	Ossie Award for Student Journalism, Best Print Feature
Winner 1995	JEA Ossie Award for Student Journalism, Best Feature Article (Print)
Winner 1995	JEA Ossie Award for Student Journalism, Best Student Publication
Winner 1994	Osmar White / Journalism Education Association, Student Journalism Award, Best Current Affairs Report (Television)
Highly Commended 1993	Osmar White / Journalism Education Association, Student Journalism Award, Best Student Publication
Highly Commended 1993	Osmar White / Journalism Education Association, Student Journalism Award, Best Feature Story (Print)
Tourism and Hospitality Awards
Award of Distinction 2001	NSW Tourism Awards for Business Excellence
Winner 2000	NSW Tourism Award for Industry Education
Award of the Decade 1989-1999	NSW Tourism Awards for Industry Education
Award of Distinction 1999	NSW Tourism Awards for Industry Education
Award of Distinction 1998	NSW Tourism Awards for Industry Education
Award of Distinction 1997	NSW Tourism Awards for Industry Education
Winner 1996	NSW Tourism Award for Industry Education
Winner 1995	NSW Tourism Award for Industry Education
Award of Distinction 1994	NSW Tourism Awards for Industry Education
Winner 1993	Australian Tourism Award for Industry Education
Winner 1993	NSW Tourism Award for Industry Education

Progress to University Degree
Students who complete the Macleay Diploma of Advertising can continue for a further 12 months to gain a university media degree.

Southern Cross University and Macleay College offer a joint program in media education leading after the first year to a Diploma of Advertising from Macleay College and after a further twelve months of study to a Bachelor of Arts degree from Southern Cross University.

The degree program is conducted at Macleay’s Sydney premises by university lecturers who teach the university’s internationally-recognised program in media studies and liberal arts. The degree program comprises the equivalent of three years study compressed into a two-year period.

This program is available to both full-time and part-time students. Please note, international students are not eligible for enrolment in this program.

Quality of Education
The reason for Macleay’s success is the quality of education it provides. The college was founded by educationalists whose philosophy is based on small classes and individual attention. Macleay has better staff/student ratios, better qualified lecturers, better computer and equipment ratios and smaller classes than any educational institution in its field.

Macleay lecturers have tertiary qualifications and teach only in their own fields. A substantial number of staff lecture at the college while maintaining current positions at executive level in the industry. Macleay’s policy is that current professional practice is essential for tertiary educators to provide relevant, up-to-date skills and good contacts within industry.

High Level of Computer Skills
Macleay is one of a very few tertiary institutions still offering a full year’s computer training in every course. Macleay has small classes taught by fully qualified computer trainers. There is no self-teaching. Our lecturers attend every class. Macleay graduates receive a separate computer qualification and a statement of academic record provides full details of every computer module completed.

computer training is conducted every week over the four terms of the year
software programs essential to advertising industry training: touch-typing, word processing (Microsoft Word), spreadsheets (Microsoft Excel), database systems (Microsoft Access), presentation skills (Microsoft Powerpoint), desktop publishing (Adobe InDesign), online communication (Microsoft Outlook), radio advertising editing (Digitool), and photo design and production (Adobe Photoshop).
fully qualified specialist computer trainers are in attendance in every class
students have access to computer practice throughout the college's opening hours, not just in timetabled classes
graduates receive a separate computer qualification and statement of academic record containing details of every computer module completed

Diploma After One Year
Macleay’s course in Advertising allows students to qualify for an award at Diploma level in one year. Because they qualify after one year, Macleay graduates have a considerable edge on other students, both in terms of earnings from their salaries and advancement in their careers.

Government accreditation
The Macleay course is fully accredited by the New South Wales Government’s Department of Education and Training.

Macleay qualifications are recognised internationally, wherever Australian educational credentials are recognised.

Location
Macleay College is located in Sydney’s central business district. It is in high quality, air-conditioned offices at 175 Liverpool Street, overlooking Hyde Park. It is next to Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.

Qualifications for Enrolment

Students currently sitting for the Higher School Certificate or those who have completed the HSC or its equivalent in recent years
Graduates who have completed university courses and who want to add a professional qualification to their degree
Mature age people who have work experience and who want to change, re-orient or upgrade their careers

Conditions of Enrolment
Enrolments are accepted on a first-come, first served basis for applicants who fulfil one of the above three criteria. There are a limited number of places in Advertising so applicants are advised to enrol early.

To apply for enrolment, please follow the application procedure as outlined in the Macleay College Handbook. Applicants will be notified by return mail whether their application is successful. Enrolments from current Year 12 students will be accepted on condition of their completion of the HSC.

Student Counselling
Part of Macleay’s educational philosophy is to provide personal attention to students. Our student administrators are available to students for consultation and advice on academic, social and personal issues. The course co-ordinator of the Advertising course also counsels individual students about their progress in the course and in their career decisions. Students are assisted to prepare a personal résumé and a professional portfolio that presents their work in its best light.

Fees
Contact the college for all information regarding fees.

Four ways of paying fees:

Pay fees by instalment as follows: full-time students, by making four instalments (no interest) at the beginning of each term; part-time students, by making eight instalments (no interest) at the beginning of each term
or
Pay fees through the FEE-HELP Loan Assistance scheme available through the Australian Commonwealth Government. For information, please contact the college directly on (02) 9360 2033 or by e-mail at study@macleay.edu.au
or
Pay fees by taking out a personal loan with the Commonwealth Bank. For information, please contact the college directly on (02) 9360 2033 or by e-mail at study@macleay.edu.au

Youth Allowance/Austudy and Student Concessions
Students in the program are recognised by the Commonwealth Government as being eligible for Youth Allowance/Austudy, provided they fulfil the normal conditions that apply to the allowance.

Full details regardng student concessions are outlined in the Macleay College Handbook.

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Location: Level 1, 175 Liverpool Street, Sydney, 2000
Postal Address: PO Box 433, Paddington NSW 2021 Australia
Telephone, local: (02) 9360 2033 Fax: (02) 9360 9589
Telephone, international: 61 2 9360 2033 Fax: +612 9360 9589
Click here to request printed information about the courses.