Bachelor of Arts Subjects

JOURNALISM SUBJECTS

ADVERTISING SUBJECTS

MEDIA AND LIBERAL ARTS SUBJECTS

Strong Emphasis on practical skills
Practical subjects, Advertising:

Graphic Design and Production Copywriting Art Direction Television Commercials Radio Commercials Media Planning and Evaluation

Marketing & Consumer Behaviour Advertising Business Practice Public Relations Computer Layout and Design Typing Word Processing

Practical subjects, Journalism:

News Reporting Feature Writing Sub-Editing for Print and Digital Media Print Editing and Production Computer Layout Radio Journalism Television Journalism Photo Journalism

Public Relations Typing / Word Processing Shorthand (Macleay is the only journalism course in New South Wales that includes shorthand - essential for cadetships on metropolitan newspapers) Journalism and the Internet

Best Employment Outcomes
Surveys show media students at Macleay have better job prospects than from any other college or university in Australia. Former advertising students have gained positions with:

advertising agencies public relations agencies advertising departments of large corporations marketing departments retail advertising departments

metropolitan newspapers suburban and country newspapers television stations radio stations magazine publishing companies

Former advertising students have been employed as:

Advertising agency administrative personnel Agency Account executives Graphic artists Print production artists Television production staff Media planners and buyers Copywriters Art directors

Public relations officers Corporate advertising executives Corporate marketing executives Press advertising representatives Television advertising representatives Radio advertising representatives Promotional staff in radio & television

Former journalism students have gained positions with:

metropolitan newspapers Sunday newspapers suburban newspapers country newspapers commercial radio stations community radio stations

network television stations consumer magazines business magazines public relations agencies advertising agencies.

Former journalism students have been employed as:

cadet journalists graded journalists news reporters feature writers sub-editors assistant editors

radio journalists news readers radio producers television journalists television researchers television producers

Preparation for Employment
Work experience or internship is compulsory during the program. Advertising students gain positions with:

advertising agencies public relations agencies advertising departments metropolitan, suburban & country newspapers

city and regional television stations city, and country radio stations consumer and business magazines

Journalism students gain positions with:

·         metropolitan, suburban and country newspapers

·         city and regional television stations

·         city, country and community radio stations

·         consumer and business magazines

·         public relations agencies.

Other forms of employment preparation include:

·         Job seeking skills are taught weekly in the classroom.

·         Employment counselling is provided on an individual basis.

·         Most lecturers are current industry practitioners with good employment contacts.

Portfolio for Employment
Advertising:

·         Students complete a body of work - including published advertisements, print layouts and designs, audio and video tapes of radio and television commercials- that can be compiled for a portfolio to present to prospective employers.

·         In graphic design and print production, students produce real advertisements which are published in the college news magazine.

·         In television commercials, students produce real commercials which are broadcast on network television. In recent years clients have included: Pepsi Cola, Dr Martens Shoes and Parmalat Pizza, Planet Ark, Amnesty International, Coca Cola, Levi's, Nike and Digital One.

·         In marketing, students undertake full-scale market research projects on behalf of clients.

·         In media planning and buying, students work with genuine industry rate cards and broadcasting and publishing schedules.

Journalism:

·         Students complete a body of work - including published articles, print layouts and designs, audio and video tapes – that can be compiled for a portfolio to present to prospective employers.

·         In print journalism, students contribute their own news stories and feature articles to the college news magazine.

·         Students are assisted to gain commercial publication of stories on a freelance basis.

·         In radio and television journalism, students produce news bulletins and professional quality show tapes to present to employers in the broadcast media.

·         Students gain a portfolio of their own news photographs

Click on the arrow to see course overview.

Location: Level 1, 175 Liverpool Street, Sydney, 2000 Postal Address: PO Box 433, Paddington NSW 2021 Australia Telephone, local: (02) 9360 2033 Fax: (02) 9331 7368 Telephone, international: 61 2 9360 2033 Fax: 61 2 9331 7368
Click here to request printed information about the courses.