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Subjects in Business |
Business at Macleay
- Fields of Study
The course in Business comprises core subjects and major subjects. All students
take the core subjects. There are three curriculum areas or streams from which
subjects are drawn to form a major. Students choose one of these major streams
in which to specialise. The majors are in:
- Business Management
- Accounting
- Marketing
CORE SUBJECTS
Entrepreneurship
This subject provides both principles and practical applications involved in
entrepreneurship. Areas addressed include: developing
products and services for new ventures; business plans; market evaluation;
sources of finance including venture capital; public relations; entrepreneurial
management; high technology entrepreneurship; creativity and growth strategy.
e-commerce
Providing hands-on
experience in developing business applications on the Internet. Areas addressed include: the impact and potential of
emerging technologies; hardware and software issues; how to use the Internet to
improve business procedures and trade; doing business on the Internet including
banking, accounting, marketing, distribution and finance; legal issues related
to e-commerce; Internet security and encryption; advertising, promotion and web
page design.
Introduction to
Accounting
This subject covers the role and function of accounting in business. It
introduces students to the basic principles of accounting, financial
statements, payroll systems, double-entry bookkeeping and bank reconciliation
statements.
Introduction to Business
Computing
This subject introduces students to computing applications in business and
discusses the effects of information technology on business. Computer applications covered include: word processing;
spreadsheets; database systems; accounting; communications; integrated
applications and desktop publishing.
Introduction to
Management
A study of the management processes used by both large and small businesses and
introduces students to the management skills required to achieve organisational
goals. It examines Australian and
international management systems, the evolution of organisational cultures and
how management structures influence performance and profitability. Also covered are the historical and
contemporary schools of management theory and by using case studies the concept
of the ideal manager is explored in meeting the multiple goals of business
performance, social responsibility and management ethics.
Introduction to
Marketing
The basic principles of marketing and fundamental marketing concepts and
functions, role of marketing in the economy, role of marketing in the economy,
consumer orientation, value creation and quality management in marketing.
Australian Business Law
An overview of business law in Australia with emphasis on the law of contract
and employment legislation, law and society, court structures and roles, law of
torts, law of contract, employment law and company law.
Business Communications
This subject develops students' communication skills in both verbal and
non-verbal communication and in writing effectively in the business
environment. It also covers internal and external communication in a business
organisation, and develops research skills.
Customer Service
This subject develops interpersonal relations and communication with clients
including identifying and anticipating customer service needs, adapting to
social and cultural differences, handling objections and complaints, personal
presentation, listening skills, product knowledge and promotion of products and
services.
Human Resource
Management
Examines human resources within the total management structure of an
organisation. Topics include: strategic human
resource management; the role of human resource department; role of the human
resource manager in job analysis, recruitment and selection, performance
appraisal; career development, training of groups and individuals; occupation health
and safety, and workplace relations legislation in Australia.
Business Economics
This subject provides students with a broad coverage of macroeconomic and
microeconomic concepts. It introduces students to economic theory applied to
the economic policies and decision-making of a business organisation.
Keyboarding/Word-processing
Students develop
professionally-acceptable typing speed and standards. Instruction is by
professionally trained teachers and practice is provided by a computer-based
training system. The course also covers standards expected in the presentation
of copy and manuscripts.
Job Seeking and Career
Planning
Studies the range of employment opportunities throughout commerce and industry
and encourages students to set personal career goals. Skills developed include
job application letters and telephone calls, professional resumes, job
interview techniques, personal job search campaigns, long-term career
orientation.
BUSINESS MANAGEMENT STREAM
Business
Enterprise Project
Students
gain hands-on experience in setting up and operating a business. In compliance
with current Australian corporate legislation, students form a company, register
a business name, develop, produce, market, promote and sell a real product
and supervise accounting records, shares issues and declaration of dividends.
International
Business
The role of the contemporary manager in the expanding global business
environment. Extensive case
studies are utilised to demonstrate how management is influenced by the
international geopolitical climate in decisions to expand offshore, invest in
overseas businesses, encourage capital inflow and develop a multinational
marketing focus.
Strategic Management
This study area covers: the concept and application of strategy and strategic
management in enterprise; strategic planning; strategic management models and
elements; internal/external analysis; formulation; competitive analysis.
Project Management
This study area teaches students to: analyse project briefs and prepare project
plans; establish project team requirements, resource availability and costs;
manage and evaluate projects.
Financial and Investment
Management
This subject covers
the fundamental techniques of financial analysis and the maximisation of wealth
through financial management for the non-accounting manager. It provides
students with the knowledge and skills to work towards the establishment of
standards of control and the application of timely and corrective measures to
ensure achievement of a firm’s financial objectives.
Management Computer
Applications
The business application of available software for various management
functions. Students gain the opportunity to use the software in a variety of
simulated management situations. The subject builds on the knowledge and skills
gained in Introduction to Business Computing and Introduction to Management.
Quality Management
The concept of total quality management and how it affects both the
relationship between management levels within the organisation including
quality fundamentals, functions, systems, processes, programs and quality
assurance. Quality principles are
applied to the relationship of the business to its market via a customer
focused sales management strategy.
ACCOUNTING STREAM
Business
Enterprise Project
Students
gain hands-on experience in setting up and operating a business. In compliance
with current Australian corporate legislation, students form a company, register
a business name, develop, produce, market, promote and sell a real product
and supervise accounting records, shares issues and declaration of dividends.
Accounting Procedures
Building on Introduction to Accounting, this subject covers further practical
application of accounting procedures and examines financial reporting and its
relationship to management decisions. Topics
include: analysing the financial statement by ratio; budgeting. Students are
also introduced to some of the specialised accounting functions and methods of
financial recording for specific areas of business.
Management and Cost Accounting
The practical application of accounting procedures to aid management decisions.
Students learn material, labour and overhead costing concepts, direct costing
and cost volume – profit and break even point; financial statement analysis,
calculation of decision making ratios; payroll budgeting, compliance with
taxation law and financial reporting regulations. A broad prospective is provided
through the study of accounting procedures in both the Australian and international
environment.
Strategic Management
This study area covers: the concept and application of strategy and strategic
management in enterprise; strategic planning; strategic management models
and elements; internal/external analysis; formulation; competitive analysis.
Computer Accounting
The principles and applications of computing as it relates to accounting and
control systems. Knowledge and skills in the operation of a menu-driven
computerised accounting system. Develops proficiency in correct entry of
accounting data, production of transaction reports and financial reports.
Introduction to Company
Accounting
Examines accounting for companies and covers recent changes such as Accounting
Standards for companies, which now have legislative backing, and the enactment
of the National Scheme of Companies legislation. Topics include: share capital; profit determination; loan
capital and accounting reports.
Introduction to Auditing
An introduction to auditing which concentrates on providing a broad
understanding of the concept. The nature and amount of evidence the auditor needs
is discussed. Topics include: audit reports;
ethics; legal liability; audit objectives; evidence and documentation; audit
planning; analytical review procedures.
Business and Investment
Finance
Examines finance for small and large firms, unlisted companies and firms listed
on the stock exchange. Role and function of the finance manager in investment
and financing decisions. Evaluation models and calculations for determining
business valuation. Topics include: leasing, capital
structure, capital budgeting, working capital management and dividend policy.
MARKETING STREAM
International Marketing
The application of marketing principles to the international business
environment. Students learn how to
plan a marketing campaign to take advantage of world markets and examine how
economic, political and cultural differences affect promotional, pricing and
distribution strategies.
Business Enterprise
Project
Students gain hands-on experience in setting up and operating a business. In compliance with current Australian
corporate legislation, students form a company, register a business name,
develop, produce, market, promote and sell a real product and supervise
accounting records, shares issue and declaration of dividends.
Personal Selling and
Presentations
This subject examines how to develop a sales strategy. Topics include: consultative selling in marketing; consumer
motivation; listening and questioning skills; handling objections; selling in
different fields; negotiation; group presentations using audio-visuals.
Promotional Marketing
This subject focuses on the two major areas of marketing communication –
advertising and promotion – as the primary communication methods used to inform
consumers of the types of products and services available, as well as to
attract them to make buying decisions.
Consumer Behaviour
An overview of marketing information systems and their effectiveness in
predicting consumer response to a range of marketing strategies. Students examine primary and secondary
data sources, observation techniques and design and implement market research surveys.
Strategic Marketing
This study area covers: the strategic marketing process; SWOT and Issues
analysis; portfolio planning; industry structure models; growth strategies;
international marketing; information gathering and analysis.
Direct Marketing
This study area
covers: direct versus general marketing; direct marketing functions and applications;
offers in direct marketing; direct marketing media; direct mail packages;
telemarketing; on-line marketing; measurement techniques; fulfilment
Project Management
This study area teaches students to: analyse project briefs and prepare project
plans; establish project team requirements, resource availability and costs;
manage and evaluate projects.
Click on the arrow to see course overview.