Diploma of Business Marketing at Macleay College
With competition in every field increasing on an almost daily basis, how does a company or individual set their own product or service apart from the rest? The answer is marketing, a process that identifies the customer and how best to reach them. It’s an evolving and exciting industry that is unlocked during Macleay College’s year-long Diploma of Business Marketing.
Learn about the key principles of marketing – how to create, communicate and deliver value to customers – as well as business management to set you off on your career. During the course, you’ll also learn about accessing international markets, market research, direct and strategic marketing and project management.
During the second and third semesters, under the guidance of a mentor, you’ll have the opportunity to plan and execute a business idea in the Business Enterprise Project unit. In the final trimester, you’ll also get invaluable industry experience working as an intern in a marketing business. On completion of the Diploma of Business Marketing you can expect to gain employment as a marketing analyst, advertising co-ordinator, product manager, marketing assistant, advertising account executive or inventory controller.
Course Structure
The Diploma of Business Marketing consists of 12 units of equal weight. A full load of study is four units per trimester, comprising 16 contact hours per week. It is possible to complete the Diploma of Business Management either full-time (a minimum of three trimesters) or part-time over a maximum of six trimesters.
Chart of Course Progression
| Trimester 1 | Foundations of Marketing | Introduction to Business Finance | Managing People and Organisations | Survey of Business Perspectives |
| Trimester 2 | Marketing Research and Media Planning | Integrated Marketing Communications | Business Enterprise Project 1 | Business Law and Business Structures |
| Trimester 3 | Marketing Plan Development and Marketing Metrics | Customer Relationship Management | Business Enterprise Project 2 | Business Internship |
Admission
To apply, students must have successfully completed the NSW HSC or equivalent Australian senior secondary certificate.
Stepping stones to university
Credit recognition with UTS and University of Wollongong.
Course Costs
$8,200 per trimester
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2012 Start Date
30 January, 2012
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