Enrol in Event Management at Macleay College
Click here to download the Event Management course guide
Did the hairs on the back of your neck rise when you watched the opening ceremony of the Olympic Games? Ever wonder what it takes to run a major event or conference? Enrol in Macleay College’s year-long Diploma of Business Marketing specialising in Event Management and you’ll see what behind-the-scenes brain and brawn is required to make a splash when it comes to putting on a show.
As well as receiving a solid grounding in all aspects of marketing – from project management to developing effective strategies for taking Australian businesses to the international market – you’ll also receive specific knowledge and practical skills related to putting on meetings, conferences and events.
You’ll complete a major Business Enterprise Project, undertaken with guidance from a mentor during trimesters two and three, where you’ll plan and execute a business idea, as well spend time as an intern with a professional events management company during your final trimester. On graduation from the Diploma of Business Marketing specialising in Event Management, you can expect to move into a career as an events manager, festival manager, sports event manager, arts event manager or corporate events manager.
Course Structure
The Diploma of Business Marketing in Event Management consists of 12 units of equal weight. A full load of study is four units per trimester, comprising 16 contact hours per week. It is possible to complete the Diploma of Business Management either full-time (a minimum of three trimesters) or part-time over a maximum of six trimesters.
Chart of Course Progression
| Trimester 1 | Foundations of Marketing | Introduction to Business Finance | Managing People and Organisations | Survey of Business Perspectives |
| Trimester 2 | Marketing Research and Media Planning | Integrated Marketing Communications | Business Enterprise Project 1 | Business Law and Business Structures |
| Trimester 3 | Marketing Plan Development and Marketing Metrics | Customer Relationship Management | Business Enterprise Project 2 | Business Internship |
Admission
To apply, students must have successfully completed the NSW HSC or equivalent Australian senior secondary certificate.
Stepping stones to university
Credit recognition with UTS and University of Wollongong.
Course Costs
$8,200 per trimester
Click here for information on Macleay College FEE-Help
Click here for cost of international students
Start Date
30 January, 2012