Enrol in Public Relations at Macleay College
Click here to download the Public Relations course guide
Want a career in one of the fastest growing business sectors? In public relations you manage the communication between an organisation and the public, and it involves just about every field you can imagine, from politics to entertainment. Enrol in Macleay College’s year-long Diploma of Business Marketing specialising in Public Relations and you’ll be well on your way to an exciting career that could take you around the world and across numerous industries.
As well as receiving a solid grounding in all aspects of marketing – from project management to developing effective strategies for taking Australian businesses to the international market – you’ll also receive specific knowledge and practical skills related to corporate and consumer public relations, utilising new media and media relations.
You’ll complete a major Business Enterprise Project, undertaken with guidance from a mentor during trimesters two and three, where you’ll plan and execute a business idea, as well spend time as an intern with a professional public relations company during your final trimester. On graduation from the Diploma of Business Marketing specialising in Public Relations, you can expect to gain an entry-level position with a PR consultancy, publicist, media organisation, fundraiser, festival or events organiser, major charity, or celebrity and talent agency.
Course Structure
The Diploma of Business Marketing specialising in Public Relations consists of 12 units of equal weight. A full load of study is four units per trimester, comprising 16 contact hours per week. It is possible to complete the Diploma of Business Management either full-time (a minimum of three trimesters) or part-time over a maximum of six trimesters.
Chart of Course Progression
| Trimester 1 | Foundations of Marketing | Introduction to Business Finance | Managing People and Organisations | Survey of Business Perspectives |
| Trimester 2 | Marketing Research and Media Planning | Integrated Marketing Communications | Business Enterprise Project 1 | Business Law and Business Structures |
| Trimester 3 | Marketing Plan Development and Marketing Metrics | Customer Relationship Management | Business Enterprise Project 2 | Business Internship |
Admission
To apply, students must have successfully completed the NSW HSC or equivalent Australian senior secondary certificate.
Stepping stones to university
Credit recognition with UTS and University of Wollongong.
Course Costs
$8,200 per trimester
Click here for information on Macleay College FEE-Help
Click here for cost of international students
Start Date
30 January, 2012