Enrol in Sports Marketing at from Macleay College
Click here to download the Sports Marketing course guide
Behind every great sporting event and athlete there is a team of people making sure the world knows what they are doing. Why? Because awareness equals ticket sales, sponsorship and media coverage. Enrol in Macleay College’s Diploma of Business Marketing specialising in Sports Marketing and get a head-start in this exciting field.
As well as receiving a solid grounding in all aspects of marketing – from project management to developing effective strategies for taking Australian businesses to the international market – you’ll also receive specific knowledge and practical skills related to the on- and off-field challenges specific to athletes and sporting teams, securing and maintaining sponsorship, developing media relations, and running press conferences.
You’ll complete a major Business Enterprise Project, undertaken with guidance from a mentor during trimesters two and three, where you’ll plan and execute a business idea, as well spend time as an intern with a sporting team or management company during your final trimester. On graduation from the Diploma of Business Marketing specialising in Sports Marketing you can expect to gain employment with a sporting club, organisation or association, a sports marketing company, a fitness or leisure club, sponsorship company, or a major sporting venue.
Course Structure
The Diploma of Business Marketing in Sports Marketing consists of 12 units of equal weight. A full load of study is four units per trimester, comprising 16 contact hours per week. It is possible to complete the Diploma of Business Management either full-time (a minimum of three trimesters) or part-time over a maximum of six trimesters.
Chart of Course Progression
| Trimester 1 | Foundations of Marketing | Introduction to Business Finance | Managing People and Organisations | Survey of Business Perspectives |
| Trimester 2 | Marketing Research and Media Planning | Integrated Marketing and Communications | Business Enterprise Project 1 | Business Law and Business Structures |
| Trimester 3 | Marketing Plan Development and Marketing Metrics | Customer Relationship Management | Business Enterprise Project 2 | Business Internship |
Admission
To apply, students must have successfully completed the NSW HSC or equivalent Australian senior secondary certificate.
Stepping stones to university
Credit recognition with UTS and University of Wollongong.
Course Costs
$8,200 per trimester
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Start Date
30 January, 2012
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