Event Management and Marketing Advanced Diploma of Business (Marketing) Major in Event Management

Starting date 7 February 2005
One year full-time, two years part-time (both during day), one intake per year

2005 ENROLMENTS
Macleay is accepting enrolments for the 2005 academic year. Enrolments are accepted on a first-come, first-served basis, provided the applicant satisfies the enrolment criteria as listed below under Qualifications for Enrolment. Places are limited in all courses, so applicants for the 2005 academic year should enrol as soon as possible.

How to enrol
To enrol, fill out the Student Information Form, and we will send you a full information kit on our courses: brochures, handbook, fees and an application form.

Course advice
If you want further advice, you are welcome to visit Macleay to inspect the premises and to discuss your tertiary options with one of our course advisors. To make an appointment, please call 02 9360 2033.

If you have any other enquiries, please don't hesitate to ring us on 02 9360 2033 between 8.30 am and 6.00 pm.

Macleay College is located at 175 Liverpool Street, Sydney, right opposite Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.

Rationale
Macleay College is offering an innovative one-year advanced business course in event management and marketing. The course has been designed for people who want a career in these areas but who recognise the need to gain formal qualifications in business as well. Macleay’s research strongly indicates that these are major growth areas of employer demand over the next decade and that the combination of qualifications offered here are those currently in short supply. The course allows graduates to:

High Level of Computer Skills
Macleay is one of a very few tertiary institutions still offering a full year's computer training in every course. Macleay has small classes taught by fully qualified computer trainers. There is no self teaching. Our lecturers attend every class. Macleay graduates receive a separate computer qualification and a statement of academic record providing details of every computer module completed.

Best Employment Outcomes
Macleay graduates gain excellent positions. The annual survey of employment outcomes found students in the Advanced Diploma of Business have all gained employment in the areas in which they have trained. Job outcomes for those who major in event management and marketing include:

• Events manager
• Festival manager
• Sports events manager
• Arts events manager
• Corporate events manager

Preparation for Employment
Work experience is compulsory during the course. Students gain positions with employers in the following areas:

• Conference organisers
• Event management companies
• Promotional companies
• Event and conference venues
• Convention and visitors bureaus
• Wedding and party planners
• Exhibition venues and services
• Incentive planners
• Fund raising and charity organisations

Other forms of employment preparation include:

• job seeking skills are taught weekly in the classroom
• employment counselling is provided on an individual basis
• most lecturers are current industry practitioners with good employment contacts

Progress to University of Wollongong
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) can proceed directly into Year Two of the University of Wollongong’s Faculty of Commerce with an advanced standing of 48 credit points. Macleay graduates of Business with a Diploma of Accounting can proceed directly into Year Two of the University of Wollongong’s Faculty of Commerce with an advanced standing of 48 credit points. Under a special arrangement, Macleay graduates do not have to go through UAC but can apply directly to the Faculty of Commerce at the University of Wollongong. For more information contact Macleay College on (02) 9360 2033.

Progress to University of Technology, Sydney
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) with a credit average, and who have been successful in gaining admission on a competitive basis to the Bachelor of Business at the University of Technology, Sydney through UAC (local students), or IPO (international students), can achieve advanced standing in the Bachelor of Business of up to 42 credit points. Macleay graduates of Business with a Diploma of Accounting can gain an advanced standing of up to 36 credit points. Students must undertake studies at UTS within three years of completing study at Macleay. For more information contact Macleay College on (02) 9360 2033.

Progress to University of Newcastle
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) and who have been admitted to University of Newcastle through UAC can achieve advanced standing in the Bachelor of Management of 120 credit points. Macleay graduates in Business with a Diploma of Accounting who have been admitted to University of Newcastle through UAC can gain an advanced standing in the Bachelor of Management of 80 credit points. For more information contact Macleay College on (02) 9360 2033.

Other universities
Students who want to go to university have a number of other options once they complete the Macleay Advanced Diploma of Business (Marketing) or Advanced Diploma in Business Management or Diploma of Accounting. They can articulate to any of the following university degree programs:

• Central Queensland University, Bachelor of Business
• Deakin University, Bachelor of Commerce
• Edith Cowan University, Bachelor of Business
• Griffith University, Bachelor of Business or Hotel Management or Commerce
• Monash University, Bachelor of Business
• Northern Territory University, Bachelor of Business
• University of Southern Queensland, Bachelor of Business

Australia’s Award-Winning Institute
Students who enrol at Macleay College are joining an institution that has been consistently named by industry as by far the best in the fields in which it teaches. Over the last thirteen years, Macleay has won more industry awards in these areas than any other tertiary education institution in Australia.

These awards have been won by Macleay not just against other colleges and universities, but against the top professionals in industry. Macleay turns out students who are not only highly employable but who are widely recognised as the best in the business.

When you gain a qualification from Macleay you join an elite group who have better career prospects than from any other tertiary education institution - college or university - in their fields.

Quality of Education
The reason for Macleay’s success is the quality of education it provides. The college was founded by educationalists whose philosophy is based on small classes and individual attention. Macleay has better staff/student ratios, better qualified lecturers, better computer and equipment ratios and smaller classes than any educational institution in its field.

Macleay lecturers have tertiary qualifications and teach only in their own fields. A substantial number of staff lecture at the college while maintaining current positions at executive level in the industry.

Advanced Diploma in one year
Macleay’s course in Event Management and Marketing allows students to qualify for an Advanced Diploma of Business (Marketing) plus a major in Event Management in one year.

Because they qualify after one year, Macleay graduates have a considerable edge on other students, both in terms of earnings from their salaries and advancement in their careers.

Government Accreditation
The Macleay course is fully accredited by the New South Wales government’s Vocational Education and Training Accreditation Board.

Macleay qualifications are recognised internationally, wherever Australian educational credentials are recognised.

Location
Macleay College is located in Sydney’s central business district. It is in high quality, air conditioned offices at 175 Liverpool Street, overlooking Hyde Park. It is next to Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the Eastern suburbs.

Qualifications for Enrolment

1. Students currently sitting for the Higher School Certificate or those who have completed the HSC or its equivalent in recent years
2. Graduates who have completed university courses and who want to add a professional qualification to their degree
3. Mature age people who have work experience and who want to change, re-orient or upgrade their careers

Conditions of Enrolment
Enrolments are accepted on a first-come, first-served basis for applicants who fulfil one of the above three criteria. There is a limited number of places in Event Management and Marketing so applicants are advised to enrol early.

To apply for enrolment, applicants should complete the application form and pay the enrolment fee of AUD$300.00 Applicants will be notified by return mail whether their application is successful. Enrolments from current Year 12 students will be accepted on condition of their completion of the HSC.

Student Counselling
Part of Macleay’s educational philosophy is to provide personal attention to students. Our full-time student administrator is available to students for consultation and advice on academic, social and personal issues.

The course coordinator of the Event Relations and Marketing course also counsels individual students about their progress in the course and in their career decisions.

Students are assisted to prepare a personal resume and a professional portfolio that presents their work in its best light.

Fees
Contact the college for all information regarding fees.

Three ways of paying fees:

1. Pay fees by instalment as follows: full-time students, by making four instalments (no interest)  at the beginning of each term; part-time students, by making eight instalments (no interest)  at the beginning of each term
   or
2. Pay fees upfront with 5 per cent discount
   or
3. Pay fees by taking out an attractive student bank loan exclusive to Macleay College. For information, contact college

Youth Allowance and Student Concessions
Macleay students in Events Management and Marketing are recognised by the Commonwealth Government as being eligible for the Youth Allowance, provided they fulfil the normal conditions that apply to that allowance.

Macleay students are eligible for all normal concessions available to full-time students in New South Wales. This includes a State Transit Authority travel pass.

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Location: Level 1, 175 Liverpool Street, Sydney, 2000 Postal Address: PO Box 433, Paddington NSW 2021 Australia Telephone, local: (02) 9360 2033 Fax: (02) 9331 7368 Telephone, international: 61 2 9360 2033 Fax: 61 2 9331 7368
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