Event Management and Marketing

MACLEAY COLLEGE

Open Week July 7 - 18 2008
Macleay College is conducting a special program of lectures and individual course advice for prospective students, and their families, who are interested in enrolling for the 2009 academic year. This is an opportunity to inspect Macleay's premises and gain comprehensive information about the courses offered.

Group lectures will be held on Monday 7 and Tuesday 8 July 2008. Ring to book a seat on (02) 9360 2033 or email a request to study@macleay.edu.au

Course advice appointments can be scheduled from Friday 4 January 2008 onwards. Ring to book an appointment on (02) 9360 2033 or email a request to study@macleay.edu.au

Starting date 9 February 2009
One year full-time, two years part-time (both during day), one intake per year

2009 ENROLMENTS
Macleay is accepting enrolments for the 2009 academic year. Enrolments are accepted on a first-come, first-served basis, provided the applicant satisfies the enrolment criteria as listed below under Qualifications for Enrolment. Places are limited in all courses, so applicants for the 2009 academic year should enrol as soon as possible.

Macleay College approved for FEE-HELP for its business programs
Macleay College has been approved as a higher education provider under the Higher Education Support Act 2003. This means that students wishing to enrol in Macleay's business programs will be able to receive FEE-HELP.

FEE-HELP is a loan given to eligible fee-paying students to help pay for part or all of their tuition fees. Students can borrow up to the full amount of the tuition fees for the course. The Commonwealth Government will pay the amount of the loan directly to Macleay College. Students repay their loan through the taxation system once their income is above the minimum threshold for compulsory repayment. For further information, visit the website www.goingtouni.gov.au or you can request a FEE-HELP Information Pack by ringing Macleay on (02) 9360 2033 or by e-mail at study@macleay.edu.au.

How to enrol
To enrol, fill out the Student Information Form, and we will send you a full information kit which includes brochures, handbook, fees and an application form.

Course advice
If you want further advice, you are welcome to visit Macleay to inspect the premises and to discuss your tertiary options with one of our course advisors. To make an appointment, please call (02) 9360 2033.

If you have any other enquiries, please don't hesitate to ring us on (02) 9360 2033.

Macleay College is located at 175 Liverpool Street, Sydney, right opposite Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.

Rationale
Macleay College is offering an innovative one year full-time (or two years part time) business program in event management and marketing. The course has been designed for people who want a career in these areas but who recognise the need to gain formal qualifications in business as well. Macleay’s research strongly indicates that these are major growth areas of employer demand over the next decade and that the combination of qualifications offered here are those currently in short supply. The course allows graduates to:

High Level of Computer Skills
Macleay is one of a very few tertiary institutions still offering a full year's computer training in every course. Macleay has small classes taught by fully qualified computer trainers. There is no self teaching. Our lecturers attend every class. Macleay graduates receive a separate computer qualification and a statement of academic record providing details of every computer module completed.

Management Skills for Career Progress

Event Management Stream:

  • the meetings and events sector in Australia
  • business meetings and conferences
  • event marketing and promotion
  • event law

 

  • special events, entertainment and party planning
  • event bids and proposals
  • event venue management

Marketing Stream:

  • consumer behaviour
  • direct marketing
  • promotional marketing
  • personal selling and presentations

 

  • strategic marketing
  • business enterprise project
  • international marketing
  • project management

Business Subjects:

  • entrepreneurship
  • e-commerce
  • introduction to accounting
  • introduction to business computing
  • introduction to management
  • introduction to marketing
  • australian business law

 

  • human resource management
  • business economics
  • customer service
  • business communications
  • keyboarding/word processing
  • job seeking and career planning

Click Here for More Information About Course Subjects

Best Employment Outcomes
Macleay graduates gain excellent positions. The annual survey of employment outcomes found students in the Advanced Diploma of Business have all gained employment in the areas in which they have trained. Job outcomes for those who major in event management and marketing include:

Preparation for Employment
Work experience is compulsory during the course. Students gain positions with employers in the following areas:

Other forms of employment preparation include:

Progress to University of Wollongong
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) can proceed directly into Year Two of the University of Wollongong’s Faculty of Commerce with an advanced standing of 48 credit points. Macleay graduates of Business with a Diploma of Accounting can proceed directly into Year Two of the University of Wollongong’s Faculty of Commerce with an advanced standing of 48 credit points. Under a special arrangement, Macleay graduates do not have to go through UAC but can apply directly to the Faculty of Commerce at the University of Wollongong. For more information contact Macleay College on (02) 9360 2033.

Progress to University of Technology, Sydney
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) with a credit average, and who have been successful in gaining admission on a competitive basis to the Bachelor of Business at the University of Technology, Sydney through UAC (local students), or IPO (international students), can achieve advanced standing in the Bachelor of Business of up to 42 credit points. Macleay graduates of Business with a Diploma of Accounting can gain an advanced standing of up to 36 credit points. Students must undertake studies at UTS within three years of completing study at Macleay. For more information contact Macleay College on (02) 9360 2033.

Progress to University of Newcastle
Macleay graduates of Event Management and Marketing, Public Relations and Marketing, Sports Management and Marketing, and Business, who graduate with an Advanced Diploma of Business (Management or Marketing) and who have been admitted to University of Newcastle through UAC can achieve advanced standing in the Bachelor of Management of 120 credit points. Macleay graduates in Business with a Diploma of Accounting who have been admitted to University of Newcastle through UAC can gain an advanced standing in the Bachelor of Management of 80 credit points. For more information contact Macleay College on (02) 9360 2033.

Australia’s Award-Winning Institute
Students who enrol at Macleay College are joining an institution that has been consistently named by industry as by far the best in the fields in which it teaches. Over the last fifteen years, Macleay has won more industry awards in these areas than any other tertiary education institution in Australia.

These awards have been won by Macleay not just against other colleges and universities, but against the top professionals in industry. Macleay turns out students who are not only highly employable but who are widely recognised as the best in the business.

When you gain a qualification from Macleay you join an elite group who have better career prospects than from any other tertiary education institution - college or university - in their fields.

Media Awards

Advertising Awards

Finalist 2006 The New York Festivals, Low Budget Spots
Finalist 2003 Atv Retail Awards, Creative Category (Apparel and Sporting Goods)
Finalist 2002 London International Advertising Awards (Direction - Visual)

Finalist 2000

The New York Festivals, Best Direction (Television)

Finalist 2000

London International Advertising Awards (Direction - Visual)

Finalist 1999

The New York Festivals, Best Direction (Television)

Finalist 1997

The New York Festivals, Best Direction (Television)

Finalist 1997

London International Advertising Awards, Public Service (TV) Category

Finalist 1996

London International Advertising Awards, Low Budget (Television)

Winner 1993

Australian Retail Awards, National Best of Category (Direction)

Finalist 1992

The New York Festivals, Best Television Commercial under $15,000

Highly Commended 1992

Facts Awards for Television Commercials, Clothing Advertising

Journalism Awards
Winner 2006 JEA Ossie Award for Student Journalism, Dr Charles Stuart Prize, Best Student Publication (any medium)
Winner 2006 JEA Ossie Award for Student Journalism, Best Occasional Student Publication (any medium)
Highly Commended 2006 JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate)
Winner 2005 JEA Ossie Award for Student Journalism, Best Print Feature (Postgraduate)
Highly Commended 2005 JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate)
Winner 2004 JEA Ossie Awards for Student Journalism, Best (Broadcast) Current Affairs Story by a Postgraduate Student
Highly Commended 2004 JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium)
Winner 2003 JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium)
Winner 2002 JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate)
Highly Commended 2001 JEA Ossie Awards for Student Journalism, Best Print Feature (Undergraduate)

Winner 1999

JEA Ossie Awards for Student Journalism, Best Radio Current Affairs Story (Undergraduate)

Winner 1999

JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate)

Highly Commended 1999

Ossie Awards for Student Journalism, Best Print Feature (Undergraduate)

Highly Commended 1999

Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium)

Highly Commended 1997

Ossie Award for Student Journalism, Best Print Feature

Winner 1995

JEA Ossie Award for Student Journalism, Best Feature Article (Print)

Winner 1995

JEA Ossie Award for Student Journalism, Best Student Publication

Winner 1994

Osmar White / Journalism Education Association, Student Journalism Award, Best Current Affairs Report (Television)

Highly Commended 1993

Osmar White / Journalism Education Association, Student Journalism Award, Best Student Publication

Highly Commended 1993

Osmar White / Journalism Education Association, Student Journalism Award, Best Feature Story (Print)

Tourism and Hospitality Awards

Award of Distinction 2001 NSW Tourism Awards for Business Excellence

Winner 2000

NSW Tourism Award for Industry Education

Award of the Decade

NSW Tourism Awards for Industry Education

Award of Distinction 1999

NSW Tourism Awards for Industry Education

Award of Distinction 1998

NSW Tourism Awards for Industry Education

Award of Distinction 1997

NSW Tourism Awards for Industry Education

Winner 1996

NSW Tourism Award for Industry Education

Winner 1995

NSW Tourism Award for Industry Education

Award of Distinction 1994

NSW Tourism Awards for Industry Education

Winner 1993

Australian Tourism Award for Industry Education

Winner 1993

NSW Tourism Award for Industry Education

Quality of Education
The reason for Macleay’s success is the quality of education it provides. The college was founded by educationalists whose philosophy is based on small classes and individual attention. Macleay has better staff/student ratios, better qualified lecturers, better computer and equipment ratios and smaller classes than any educational institution in its field.

Macleay lecturers have tertiary qualifications and teach only in their own fields. A substantial number of staff lecture at the college while maintaining current positions at executive level in the industry. Macleay's policy is that current professional practice is essential for tertiary educators to provide relevant, up-to-date skills and good contacts within industry.

Two Qualifications in One Year
Macleay College’s event management program now gives students two qualifications in one year. Macleay’s course in business allows students to qualify for an award at diploma or advanced diploma level in one year. Because they qualify after one year, Macleay graduates have a considerable edge on other students, both in terms of earning from their salaries and advancement in their careers. Students also qualify for a Certificate III in Meetings and Events, an industry and VETAB recognised qualification that leads to jobs in the event management sector.

Government Accreditation
The Macleay course is fully accredited by the New South Wales Department of Education and Training and the Vocational Education and Training Accreditation Board (VETAB).

Macleay qualifications are recognised internationally, wherever Australian educational credentials are recognised.

Location
Macleay College is located in Sydney’s central business district. It is in high quality, air-conditioned offices at 175 Liverpool Street, overlooking Hyde Park. It is next to Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.

Qualifications for Enrolment

  1. Students currently sitting for the Higher School Certificate or those who have completed the HSC or its equivalent in recent years
  2. Graduates who have completed university courses and who want to add a professional qualification to their degree
  3. Mature age people who have work experience and who want to change, re-orient or upgrade their careers

Conditions of Enrolment
Enrolments are accepted on a first-come, first-served basis for applicants who fulfil one of the above three criteria. There are a limited number of places in Event Management and Marketing so applicants are advised to enrol early.

To apply for enrolment, please follow the application procedure as outlined in the Macleay College Handbook. Applicants will be notified by return mail whether their application is successful. Enrolments from current Year 12 students will be accepted on condition of their completion of the HSC.

Student Counselling
Part of Macleay’s educational philosophy is to provide personal attention to students. Our student administrators are available to students for consultation and advice on academic, social and personal issues. The course coordinator of the Event Management and Marketing course also counsels individual students about their progress in the course and in their career decisions. Students are assisted to prepare a personal resume and a professional portfolio that presents their work in its best light.

Fees
Contact the college for all information regarding fees.

Three ways of paying fees:

  1. Pay fees by instalment as follows: full-time students, by making four instalments (no interest) at the beginning of each term; part-time students, by making eight instalments (no interest) at the beginning of each term
    or
  2. Pay fees through the FEE-HELP Loan Assistance scheme available through the Australian Commonwealth Government. For information, please contact the college directly on (02) 9360 2033 or by e-mail at study@macleay.edu.au
    or
  3. Pay fees by taking out the Macleay College Campus Loan exclusive to Macleay College. For information, please contact the college directly on (02) 9360 2033 or by e-mail at study@macleay.edu.au

Youth Allowance/Austudy and Student Concessions
Students in the program are recognised by the Commonwealth Government as being eligible for Youth Allowance/Austudy, provided they fulfil the normal conditions that apply to the allowance.

Full details regarding student concessions are outlined in the Macleay College Handbook.

Macleay college homepageSUBJECTS
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Advertising | Bachelor of Arts Degree | Book Editing and Publishing | Business | Event Management | Hospitality Management | International Student Information | Journalism | Public Relations Marketing | Real Estate Management Accelerated | Sports Management | Travel and Tourism |

Location: Level 1, 175 Liverpool Street, Sydney, 2000
Postal Address: PO Box 433, Paddington NSW 2021 Australia
Telephone, local: (02) 9360 2033 Fax: (02) 9331 7368
Telephone, international: 61 2 9360 2033 Fax: 61 2 9331 7368
Click here to request printed information about the courses.