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Public Relations and Marketing |
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Open
Week July 7 - 18 2008
Macleay College is conducting a special program of lectures and individual
course advice for prospective students, and their families, who are interested
in enrolling for the 2009 academic year. This is an opportunity to inspect
Macleay's premises and gain comprehensive information about the courses offered.
Group lectures will be held on Monday 7 and Tuesday 8 July 2008. Ring to book
a seat on (02) 9360 2033 or email a request to study@macleay.edu.au
Course advice appointments can be scheduled from Friday 4 January 2008 onwards.
Ring to book an appointment on (02) 9360 2033 or email a request to study@macleay.edu.au
Starting
date 9 February 2009
One year full-time, two years part-time (both during day), one intake
per year
2009 ENROLMENTS
Macleay is accepting enrolments for the 2009 academic year. Enrolments are
accepted on a first-come, first-served basis, provided the applicant satisfies
the enrolment criteria as listed below under Qualifications for Enrolment.
Places are limited in all courses, so applicants for the 2009 academic year
should enrol as soon as possible.
Macleay
College approved for FEE-HELP for its business programs
Macleay College has been approved as a higher education provider under the
Higher Education Support Act 2003. This means that students wishing
to enrol in Macleay's business programs will be able to receive FEE-HELP.
FEE-HELP is a loan given to eligible fee-paying students to help pay for part
or all of their tuition fees. Students can borrow up to the full amount of
the tuition fees for the course. The Commonwealth Government will pay the
amount of the loan directly to Macleay College. Students repay their loan
through the taxation system once their income is above the minimum threshold
for compulsory repayment. For further information, visit the website www.goingtouni.gov.au
or you can request a FEE-HELP Information Pack by ringing Macleay on (02)
9360 2033 or by e-mail at study@macleay.edu.au.
How to enrol
To enrol, fill out the Student
Information Form, and we will send you a full information kit which includes
brochures, handbook, fees and an application form.
Course advice
If you want further advice, you are welcome to visit Macleay to inspect the
premises and to discuss your tertiary options with one of our course advisors.
To make an appointment, please call (02) 9360 2033.
If you have any other enquiries, please don't hesitate to ring us on (02) 9360 2033.
Macleay College is located at 175 Liverpool Street, Sydney, right opposite Museum Railway Station and on the direct route of buses from Circular Quay, Central Railway and the eastern suburbs.
Rationale
Macleay College is offering an innovative one-year full-time (or
two-year part-time) business course in public relations and marketing. The
course has been designed for people who want a career in these areas but who
recognise the need to gain formal qualifications in business as well. Macleay’s
research strongly indicates that these are major growth areas of employer
demand over the next decade and that the combination of qualifications offered
here are those currently in short supply. The course allows graduates to:
- Gain a career in public relations with either a specialist PR consultancy or in the communications and PR division of a large organisation
- Gain a career in marketing in either a specialist PR marketing field or marketing management
- Gain a career in business administration and management associated with either public relations or marketing
- Macleay graduates in all three programs can progress to the University of Wollongong, the University of Newcastle and University of Technology (see below)
- Graduates can articulate to other university business and commerce degrees (see below)
Public Relations Stream:
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Marketing Stream:
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Business Subjects:
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Progress Directly to
University of Wollongong
Macleay graduates of Public Relations and Marketing, Event
Management and Marketing, Sports Management and Marketing, and Business, who
graduate with an Advanced Diploma of Business (Management or Marketing) can
proceed directly into Year Two of the University of Wollongong’s Faculty of
Commerce with an advanced standing of 48 credit points. Macleay graduates of
Business with a Diploma of Accounting can proceed directly into Year Two of the
University of Wollongong’s Faculty of Commerce with an advanced standing of 48
credit points. Under a special arrangement, Macleay graduates do not have to go
through UAC but can apply directly to the Faculty of Commerce at the University
of Wollongong. For more information contact Macleay College on (02) 9360 2033.
Progress to University of Technology,
Sydney
Macleay graduates of Public Relations and Marketing, Event Management and
Marketing, Sports Management and Marketing, and Business, who graduate with an
Advanced Diploma of Business (Management or Marketing) with a credit average,
and who have been successful in gaining admission on a competitive basis to the
Bachelor of Business at the University of Technology, Sydney through UAC (local
students), or IPO (international students), can achieve advanced standing in
the Bachelor of Business of up to 42 credit points. Macleay graduates of Business
with a Diploma of Accounting can gain an advanced standing of up to 36 credit
points. Students must undertake studies at UTS within three years of completing
study at Macleay. For more information contact Macleay College on (02) 9360
2033.
Progress to University of
Newcastle
Macleay graduates of Public Relations and Marketing, Event Management and
Marketing, Sports Management and Marketing, and Business, who graduate with an
Advanced Diploma of Business (Management or Marketing) and who have been admitted
to University of Newcastle through UAC can achieve advanced standing in the
Bachelor of Management of 120 credit points. Macleay graduates in Business with
a Diploma of Accounting who have been admitted to University of Newcastle
through UAC can gain an advanced standing in the Bachelor of Management of 80
credit points. For more information contact Macleay College on (02) 9360 2033.
High Level of Computer Skills
Macleay is one of a very few tertiary institutions still offering
a full year’s computer training in every course. Macleay has small classes
taught by fully qualified computer trainers. There is no self-teaching.
Our lecturers attend every class. Macleay graduates receive a separate
computer qualification and a statement of academic record provides full details
of every computer module completed.
- computer class sizes comprise 8 to 12 students
- computer training is conducted every week over the four terms of the year
- software programs essential to public relations training: touch-typing, word processing (Microsoft Word), accounting (MYOB), spreadsheets (Microsoft Excel), database systems (Microsoft Access), presentation skills (Microsoft Powerpoint), desktop publishing (Adobe InDesign), online communication (Microsoft Outlook), project management (Microsoft Project), and photo design and production (Adobe Photoshop).
- fully qualified specialist computer trainers are in attendance in every class
- students have access to computer practice throughout the college's opening hours, not just in timetabled classes
Best Employment Outcomes
Macleay graduates in the Public Relations and Marketing course gain
excellent positions. The annual survey of employment outcomes found students in
the Public Relations and Marketing course have all gained employment in the
areas in which they have trained. Job outcomes for those who major in public
relations and marketing include:
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Preparation for Employment
Work experience is compulsory during the course. Students gain positions
with employers in the following areas:
- public relations consultancies
- public relations departments of large organisations
- marketing firms: market research, direct mail
Students on work experience gained positions in the following areas:
- marketing
- public relations
- promotions
- research
Other forms of employment preparation include:
- job seeking skills are taught weekly in the classroom
- employment counselling is provided on an individual basis
- most lecturers are current industry practitioners with good employment contacts
Australia’s Award-Winning
Institute
Students who enrol at Macleay College are joining an institution
that has been consistently named by industry as by far the best in the fields
in which it teaches. Over the last fifteen years, Macleay has won more industry
awards in these areas than any other tertiary education institution in Australia.
These awards have been won by Macleay not just against other colleges and universities, but against the top professionals in industry. Macleay turns out students who are not only highly employable but who are widely recognised as the best in the business.
When you gain a qualification from Macleay you join an elite group who have better career prospects than from any other tertiary education institution - college or university -in their fields.
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Media Awards |
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Advertising Awards |
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| Finalist 2006 |
The New York Festivals, Low Budget Spots |
| Finalist 2003 |
Atv Retail Awards, Creative Category (Apparel and Sporting Goods) |
| Finalist 2002 |
London International Advertising Awards (Direction - Visual) |
| Finalist 2000 |
The New York Festivals, Best Direction (Television) |
| Finalist 2000 |
London International Advertising Awards (Direction - Visual) |
| Finalist 1999 |
The New York Festivals, Best Direction (Television) |
| Finalist 1997 |
The New York Festivals, Best Direction (Television) |
| Finalist 1997 |
London International Advertising Awards, Public Service (TV) Category |
| Finalist 1996 |
London International Advertising Awards, Low Budget (Television) |
| Winner 1993 |
Australian Retail Awards, National Best of Category (Direction) |
| Finalist 1992 |
The New York Festivals, Best Television Commercial under $15,000 |
| Highly Commended 1992 |
Facts Awards for Television Commercials, Clothing Advertising |
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Journalism Awards |
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| Winner 2006 | JEA Ossie Award for Student Journalism, Dr Charles Stuart Prize, Best Student Publication (any medium) |
| Winner 2006 | JEA Ossie Award for Student Journalism, Best Occasional Student Publication (any medium) |
| Highly Commended 2006 | JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate) |
| Winner 2005 | JEA Ossie Award for Student Journalism, Best Print Feature (Postgraduate) |
| Highly Commended 2005 | JEA Ossie Award for Student Journalism, Best Print Feature (Undergraduate) |
| Winner 2004 |
JEA Ossie Awards for Student Journalism, Best (Broadcast) Current Affairs Story by a Postgraduate Student |
| Highly Commended 2004 |
JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium) |
| Winner 2003 |
JEA Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium) |
| Winner 2002 |
JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate) |
| Highly Commended 2001 |
JEA Ossie Awards for Student Journalism, Best Print Feature (Undergraduate) |
| Winner 1999 |
JEA Ossie Awards for Student Journalism, Best Radio Current Affairs Story (Undergraduate) |
| Winner 1999 |
JEA Ossie Awards for Student Journalism, Best Broadcast Current Affairs Story (Postgraduate) |
| Highly Commended 1999 |
Ossie Awards for Student Journalism, Best Print Feature (Undergraduate) |
| Highly Commended 1999 |
Ossie Awards for Student Journalism, Best Occasional Student Publication (Any Medium) |
| Highly Commended 1997 |
Ossie Award for Student Journalism, Best Print Feature |
| Winner 1995 |
JEA Ossie Award for Student Journalism, Best Feature Article (Print) |
| Winner 1995 |
JEA Ossie Award for Student Journalism, Best Student Publication |
| Winner 1994 |
Osmar White / Journalism Education Association, Student Journalism Award, Best Current Affairs Report (Television) |
| Highly Commended 1993 |
Osmar White / Journalism Education Association, Student Journalism Award, Best Student Publication |
| Highly Commended 1993 |
Osmar White / Journalism Education Association, Student Journalism Award, Best Feature Story (Print) |
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Tourism and Hospitality Awards |
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| Award of Distinction 2001 |
NSW Tourism Awards for Business Excellence |
| Winner 2000 |
NSW Tourism Award for Industry Education |
| Award of the Decade |
NSW Tourism Awards for Industry Education |
| Award of Distinction 1999 |
NSW Tourism Awards for Industry Education |
| Award of Distinction 1998 |
NSW Tourism Awards for Industry Education |
| Award of Distinction 1997 |
NSW Tourism Awards for Industry Education |
| Winner 1996 |
NSW Tourism Award for Industry Education |
| Winner 1995 |
NSW Tourism Award for Industry Education |
| Award of Distinction 1994 |
NSW Tourism Awards for Industry Education |
| Winner 1993 |
Australian Tourism Award for Industry Education |
| Winner 1993 |
NSW Tourism Award for Industry Education |
Quality of Education
Macleay College has won more industry awards than any other
educational institution in the fields in which it teaches. Macleay’s success is
the quality of education it provides. The college was founded by
educationalists whose philosophy is based on small classes and individual
attention. Macleay has better staff/student ratios, better qualified lecturers,
better computer and equipment ratios and smaller classes than any educational
institution in its field.
Macleay lecturers have tertiary qualifications and teach only in their own fields. A substantial number of staff lecture at the college while maintaining current positions at executive level in the industry. Macleay’s policy is that current professional practice is essential for tertiary educators to provide relevant, up-to-date skills and good contacts within industry.
Two Qualifications in One Year
Macleay College’s public relations program now gives students two
qualifications in one year. Macleay’s course in Business allows students to
qualify for an award at diploma or advanced diploma level in one year.
Because they qualify after one year, Macleay graduates have a considerable
edge on other students, both in terms of earning from their salaries and advancement
in their careers. Students also qualify
for a Certificate IV in Business (Public Relations), an industry and VETAB
recognised qualification that leads to jobs in the public relations sector.
Government Accreditation
The Macleay course is fully accredited by the New South Wales Department
of Education and Training and the Vocational Education and Training Accreditation
Board (VETAB). Macleay qualifications are recognised internationally, wherever
Australian educational credentials are recognised.
Location
Macleay College is located in Sydney’s central business district. It
is in high quality, air-conditioned offices at 175 Liverpool Street,
overlooking Hyde Park. It is next to Museum Railway Station and on the direct
route of buses from Circular Quay, Central Railway and the eastern suburbs.
Qualifications for Enrolment
- Students currently sitting for the Higher School Certificate or those who have completed the HSC or its equivalent in recent years
- Graduates who have completed university courses and who want to add a professional qualification to their degree
- Mature age people who have work experience and who want to change, re-orient or upgrade their careers
Conditions of Enrolment
Enrolments are accepted on a first-come, first-served basis for
applicants who fulfil one of the above three criteria. There are a limited number
of places in Public Relations and Marketing so applicants are advised to enrol
early.
To apply for enrolment, please follow the application procedure as outlined in the Macleay College Handbook. Applicants will be notified by return mail whether their application is successful. Enrolments from current Year 12 students will be accepted on condition of their completion of the HSC.
Student Counselling
Part of Macleay’s educational philosophy is to provide personal
attention to students. Our student administrators are available to students
for consultation and advice on academic, social and personal issues.
The course coordinator of the Public Relations and Marketing course also counsels individual students about their progress in the course and in their career decisions.
Students are assisted to prepare a personal resume and a professional portfolio that presents their work in its best light.
Fees
Contact the college for all information regarding fees.
Three ways of paying fees:
- Pay fees by instalment as
follows: full-time students, by making four instalments (no interest) at
the beginning of each term; part-time students, by making eight instalments
(no interest) at the beginning of each term
or - Pay fees through the FEE-HELP
Loan Assistance scheme available through the Australian Commonwealth Government.
For information, please contact the college directly on (02) 9360
2033 or by e-mail at study@macleay.edu.au
or - Pay fees by taking out the Macleay College Campus Loan exclusive to Macleay College. For information, please contact the college directly on (02) 9360 2033 or by e-mail at study@macleay.edu.au
Youth Allowance/Austudy and
Student Concessions
Students in the program are recognised by the Commonwealth Government as being
eligible for Youth Allowance/Austudy, provided they fulfil the normal conditions
that apply to the allowance.
Full details regardng student concessions are outlined in the Macleay College Handbook.
Click on the arrow to view course subjects
Location: Level 1, 175 Liverpool Street, Sydney, 2000
Postal Address: PO Box 433, Paddington NSW 2021 Australia
Telephone, local: (02) 9360 2033 Fax: (02) 9331 7368
Telephone, international: 61 2 9360 2033 Fax: 61 2 9331 7368
Click here to request printed information about the
courses.