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Travel and Tourism Subjects |
Tourism and the Travel
Industry
An overview of the tourism and travel industry in Australia and overseas. Topics include: types of tourism
businesses, identification of tourists needs, relationship of tourism to
Australia’s economy, industry practices and standards of service, trends in
travel and tourism, sources of information on tourism contractors, services and
destinations, the role of government tourist bureaus and economic, cultural and
social factors that affect the tourism industry.
Tourist Destinations and
Attractions
Students learn how to provide accurate advice and information about Australian
and international tourist destinations and attractions. Extensive world wise case studies cover
each destination’s location, political system, climate, geography, distances,
routes, population centres, culture, currency, festivals and events and natural
and man-made attractions. In
addition, sources of information on destinations and passport and visa
requirements for each country are examined to ensure they contain up to date
advice for the preparation of quotes and itineraries.
Event and Conference
Management
Students learn how to plan and organise conferences, exhibitions, functions,
trade shows, meetings and sporting and cultural fixtures. Topics include: preparing bids and proposals; themes;
decorations and entertainment; budgets; sponsorships; contingency plans;
registration procedures; risk management; catering and technical support; event
technology and software. Event promotion and marketing is also covered
including the role of government, tourism organisations and visitors bureaus in
coordinating bids for major events to be held in Australia.
Customer Relations
This subject
studies the concepts and practices of service provision and develops skills in
interpersonal relations and communications. It examines guests expectations,
differing customer profiles, the anticipation of customer needs, the art of
conversation, suggestive selling, administration of communication systems,
procedures for problem solving and dealing with social and cultural
differences.
Travel Operations
A study of air, rail, coach and car hire services; the roles of consolidators,
wholesalers and suppliers, inbound and outbound operators. Students learn how
to prepare travel documents, passports, visas, a ticket register and maintain
document security. Skills developed include compiling itineraries, reading
timetables and fare schedules, preparing travel insurance and how to advise on
packages, tours, transfers, accommodation, currency requirements and language
and cultural differences.
Airline Sector
A study of international and domestic airlines including methods of marketing
and management, airport operations, check-ins, fare calculations, timetables
and careers in reservations, administration and flight attending.
Sports Tourism
A growth area of tourism both in Australia and worldwide. Students learn how to
combine major sporting events and tourism activities into packages for
individual and group travel.
Project Management
Students conduct a feasibility study of a real tourism operation and attain
management skills in planning and monitoring a project, identifying key
milestones, implementing financial control systems and evaluation of its
success for future development.
Fares and Ticketing
Practical study of reservations and fare calculations for airlines, rail, coach
and shipping transport including: how to operate a computer booking system; construct
and calculate fares. The subject also covers international fares and ticketing,
reservations and fare calculations. International topics include: IATA BSP requirements; global indicators;
air tariffs mileage system; currency regulations; return journeys; promotional
fares; issuing of tickets; complex fares; add-ons; mixed class fares; prepared
advices; fare checks.
Computer Reservation
Systems
In-depth practical experience on Galileo computer reservations system. Topics include: making reservations; calculating fares and
making quotes; ticketing; Galileo agreements; linkages to carriers; creating
itineraries; seat assignment; hotel reservations.
Human Resource Management
Managing staff development, staff training, rosters and working conditions
within a travel business. Topics
include: recruitment; selection; induction; performance appraisal; succession
planning; redundancy; dismissal; career skilling; multi-skilling; methods of
training - groups and individuals.
Sales and Marketing
How to manage sales and marketing activities in the tourism industry. Topics include: setting volume targets
developing product market plans and advertising campaigns; preparing marketing
budgets; implementing product marketing plans; promoting preferred product
range; up selling and selling extras; understanding consumer behaviour and
market research. Students learn how to develop travel products to meet market
needs, including: researching market potential; coordinate the production of
brochures and marketing material; negotiating with suppliers; calculating net
and gross rates; costing tours and itineraries; preparing sales manuals; analysing
customer preferences; creating a promotional display stand; meeting with
principals and representatives; evaluating competing products.
Tourism Public Relations
How public relations can provide a competitive edge for tourism businesses
such as attractions, destinations and airlines. Students learn media relations,
crisis management and how to launch new travel products.
Tour Guiding
Students learn how to research, plan and conduct tours for groups and individuals,
and deal with cultural and safety issues. A practical component is provided
by students preparing and conducting a real tour for a specified group that
highlights Sydney’s major points of interest.
Eco Tourism
An overview of the growing trend towards ecologically sustainable tourist
activities and attractions. Students examine how the expansion of tourism has generated the need to
preserve the natural and cultural environment and its subsequent impact on the
way tourism businesses are managed and marketed.
Internet Marketing
The Internet as a means for promotion and on-line booking of airfares, holiday
destinations and tourism packages. Students evaluate web sites and learn how to
use the Internet as a tool of global marketing.
Travel Business
Management
Students gain the skills and knowledge required by travel supervisors and
managers. Topics include:
planning, organising and controlling work activities; developing, implementing
and monitoring operational plans; team building and motivation; leading and
managing people; setting up systems and procedures.
Financial Management
Students learn basic financial recording procedures, the preparation and
control of budgets and how financial information is used in the management of a
range of tourism businesses.
Job Seeking and Career
Planning
Studies the range of employment opportunities throughout the travel and tourism
industry and encourages students to set personal career goals. Skills developed include job application letters and
telephone calls, professional resumes, job interview techniques, personal job
search campaigns, long-term career orientation.
Keyboarding/Word
Processing
A subject to
develop professionally-acceptable typing and word processing speeds and
standards. Instruction in typing is by professionally-trained teachers and
practice is provided by computer-based training systems. Students also learn
one of the standard commercial word processing packages used widely in the industry.
Computer Studies
A subject that develops additional computer skills that are in demand within
the industry. Students learn to produce spreadsheets using Microsoft Excel,
database using Access, promotional brochures using Aldus Pagemaker and presentations
using Powerpoint.
Meetings and Events
Sector in Australia
An overview of the meetings,
conferences, festivals and special events sector. Emphasis is given to the
relationship of events to domestic and international tourism and covers
information sources on event venues and services, legal and ethical practices
and future trends in conference and event management.
Business Communications
This subject area
develops students' skills in both verbal and non-verbal communication and in
writing effectively in the business environment. Students learn: how to prepare
and deliver presentations to clients using audio visual aids; effective
telephone techniques; research skills; planning and management of meetings
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Click on the arrow to see course overview.
Location: Level 1, 175 Liverpool Street, Sydney, 2000
Postal Address: PO Box 433, Paddington NSW 2021 Australia
Telephone, local: (02) 9360 2033 Fax: (02) 9331 7368
Telephone, international: 61 2 9360 2033 Fax: 61 2 9331 7368
Click here to request printed information about the
courses.