Focus on innovative practices and project-based learning in strategic communications

Learn to shape the future of media and advertising. Macleay College’s Advertising & Digital Media courses teach you how to develop and manage communications campaigns in a variety of roles and across all mediums, including TV, print, digital, radio, web, podcast and social media. 

Learn by doing as you build your portfolio of creative advertising, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps. Designed and taught by industry professionals, our courses feature small classes with personalised teaching to nurture your unique strengths. Courses also include internships to help you build real-world professional experience and grow your network.

Advertising & Media

Get a comprehensive overview of all aspects of the advertising and media industries, including strategic and creative development, account management, copywriting, art direction and design, marketing, media planning, pitching, project management and production.

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Advertising & Media


Advertising & Media

Digital Media

Explore creative and strategic problem solving, digital photo and video production, digital design, online storytelling, and social media and content strategy. Bachelor students can choose from the following specialisations: Content writing, user experience design, content creation, digital and social media marketing, digital entrepreneurship or coding and analytics.

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Digital Media


Digital Media

Digital & Social Media Marketing

Turn your love for social media into a career in digital and social media marketing. Learn the foundational principles of marketing and apply these to digital and social media projects.

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Digital & Social Media Marketing

User Experience Design

User Experience Design has grown from the process of designing the interfaces and interactions for websites and applications. As businesses increasingly focus on user centricity, the role of the User Experience Designer has expanded to researching, developing and designing user interaction over multiple touchpoints with any product, service and experience.

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User Experience Design


Download a course guide

A day in the life of Advertising & Digital Media

Our successful graduates

Learning from lecturers working in the industry gave me insight into the real world.

Caitlin Thomas
Bachelor of Advertising & Media, Marketing Assistant at Luna Park

“My favourite thing about Macleay College is definitely the small classes. It’s nice knowing that you have someone to turn to when you need.”

Caitlin Thomas
Bachelor of Digital Media Specialising In Content Creation, Social Media Account Executive at Ovato Communications

Having industry professionals as our lecturers, the insight and currency they provide, is second to none.

Isabella Dugan
Diploma of Advertising and Media, Social Media and Publishing Coordinator at 12WBT

Macleay College classes are taught by industry experts

Rachel Sharp, Sydney

Rachel is an award-winning writer and communications expert who has held editor roles on high profile titles including Harper’s Bazaar, InStyle and Grazia in Australia, Europe, and Arabia. She holds a Master’s in Writing for Media.

Paul Everson, Sydney

I am a Managing Director and marketing specialist. I have worked in top tier creative, communications and technology companies globally helping clients and brands unlock growth through a customer and digital first mindset. 

Gaye Steel, Sydney

Gaye is a senior executive and accomplished academic lecturer with over 25 years of marketing experience.
Her deep understanding of the marketing environment, developed in dynamic blue-chip FMCG multi-national, Retail, Franchise and Telco environments and the NFP sector, brings a sharp strategic and commercial mind providing valuable insight. 
Most recently working for the Australian Association of National Advertisers (AANA) as Director of Capability, supporting the marketing and leadership capability performance of many iconic Australian organisations and global APAC teams.

Emanuel Perdis, Sydney

I’m an Entrepreneur with over 25 yrs business experience as the Managing director and co-founder of Napoleon Perdis Cosmetics. I lecture and teach Innovation, Entrepreneurship and Business. I have also authored a groundbreaking book in Entrepreneurship called the Itch: The Alchemy of the Soul Along the Entrepreneurial Journey.

Florence Dobbie, Sydney

I worked for Nestle, in my home country of France, as an intern and later was offered a job with Nescafé where I stayed for three years. After completing my second Masters in Sydney, I worked for health and construction brands in marketing roles. I started my own business in 2015 and now work with small to large companies helping them develop their marketing strategies.

Cisco Corea, Sydney

I’m a film Director, Producer, Editor and Director of Photography. I also run my own agency called Joker Theory Films and have won a few awards including an ASTRA and an ARIA for my music video by Pnau. When not working at my agency and teaching at Macleay, I run workshops in digital and mobile journalism for news organisations like AA and Fairfax.

Shelley Kirby, Melbourne

I am an award-winning conceptual thinker and art director. I've spent 15 years working as a creative around Australia and overseas while creating side hustles and tutoring at the country’s top universities.

Andrew Barnum, Sydney

Australian born in the USA, raised in Sydney. I started my career as an Advertising Art Director and then switched to Graphic designer. I’ve worked professionally as a Designer, Singer-songwriter/Performer (Vitabeats), and Higher Ed Academic and Lecturer. Currently a PhD candidate, my thesis is: ‘Renewing cultural identity through Australian song’.

Teresa Truda, Melbourne

I’m an award-winning geek, Speaker and Advisor. Roles have ranged from Digital/Tech Specialist, Speaker in Tech and Start-up events across APAC, Advisor and Mentor to Start-up’s, Board Member at Girls in Tech and Advisor at She Starts. I’m the former CEO and Found of Chozun 途赞 - the world’s first travel and loyalty ecosystem to be powered by cryptocurrency and Blockchain technology.

Simone Kitching, Melbourne

I am a Creative Director with a wide range of experience across many disciplines including advertising, marketing, new business development, branding, art direction, copy writing, graphic design, TV commercial and corporate video production. I have worked with a number of companies including Amirati Puris Lintas, George Patterson Bates, DDB Needham, Clemenger, Young and Rubicam, Samuelson Talbot, Sanford Partnership, Leo Burnett and The Ball Partnership.

Lucy Watson, Melbourne

I am a marketer, copywriter and content strategist with many years of experience in creating digital and traditional marketing campaigns - including copywriting across print, digital, packaging and outdoor for brands such as the AFR and The Age, Stomping Ground Brewing Co, Holgate Brewhouse and more.

Cameron Horn, Sydney

I am one of Australia's most awarded copywriters, with 3 New York Advertising Awards, 20 Australian Broadcast Awards and over 30 finalists. I have a 3-decade career in writing including time as Creative Director at Reg Grundy Media, Macquarie Broadcasting (2GB), Creative Strategist at Southern Cross Austereo, as well as media liaison/researcher for NSW Parliament. I have taught advertising and marketing in the tertiary sector since 1991 and have two Masters in Marketing and Professional Writing.

Lisa Campton, Melbourne

I have 20+ years experience in advertising, media and marketing and have worked in many of Australia's largest agencies including Saatchis, MediaCom and Mitchells (now DentsuX). I have steered the strategy for some of Australia's most successful  brands including GMH Holden, Glasko Smith Kline, Sara Lee and the Woolworths group.  

Simon Cardwell, Sydney

I am an internationally published fine art photographer based in Sydney and I have been commissioned to create unique visual solutions for campaigns and commercial projects. My work has been exhibited internationally with clients including Vogue and Elle magazines, Warner Bros, Paramount Pictures and Sony Studios as well as the Sydney Dance Company and the Australian Ballet. I have received the Illustrators Award in 2012 and 2013 as well as being a finalist in many others.

Lorena Chiarella, Sydney

I’m a Senior Partnerships Director at UM (Universal McCann), based in Surry Hills. I startedmy media career whilst I was still at Uni via an internship at GroupM. Throughout my seven years in media, I have worked across several clients within the FMCG, pharmaceutical, QSR and alcohol categories.

Grant Farelly, Melbourne

I am the co-founder and Lead User Experience Designer of PENSO, a global digital consultancy. My career has spanned over 18 years working for digital Agencies and Consultancies across Auckland, Melbourne and London. I am passionate about all things digital. I am driven by delivering engaging experiences that solve user problems while helping brands generate new customers.

Jason Gemenis, Sydney

I have 30 years of experience in publishing and advertising, working with brands like Nestlé, P&G, Aviate Group, MLC, Ensemble Theatre, McDonalds, Ferrero Rocher, Nutella, Volkswagen, Streets and Sony Pictures. In 2015, I started my own design agency called Peppermint Digital. My goal for the business is to work in partnership with PR and AD agencies to deliver cutting-edge digital campaigns.

Should you go for a diploma or bachelor?

Finishing high school and looking to build a career? At university but want to learn from industry teachers in a more intimate environment? Already working and just want to try something new?

We understand that different people are looking for different outcomes when they chose to study at Macleay. That’s why we offer both diploma and bachelor programs. 

What’s the difference?


Diploma courses can be completed within 12 months with no ATAR required. Graduating with a diploma opens the door to many employment opportunities, and provides a pathway to articulate into the bachelor program. 


Bachelor degrees can be completed within 2 years, which means you’ll graduate faster than you would at traditional universities. If you completed Year 12 in the past two years, we’ll review your ATAR as one part of your application, but it isn't everything. These fast-tracked 2-year degrees get you into the workforce sooner.

Read more


What is digital media?

Digital media is a broad term, covering a combination of technology, content, industries, and job roles. There are the finished products you can see, like websites, apps, pictures, videos, and blogs, and then there’s behind-the-scenes work, like web development, computer coding, video editing, and data.

What is the admissions policy at Macleay?

The criteria for admission to our courses are detailed in our Admissions Policies. You can view the Admissions Policy for domestic students here, or international students here.

If I enrol as a full-time student, can I change to part-time study after I’ve started the course?

You may change your study load from full-time to part-time and vice versa during your studies. However, to avoid academic and/or financial penalty, you should make any changes to your enrolment prior to Census Date for that trimester.

Can I defer the start of my course?

You can defer the start of your course for up to a maximum of 12 months. If you want to defer for a longer duration, you’ll be required to withdraw from the course and re-apply when you are ready to recommence your study at Macleay College.

I have completed subjects at another institution, can I get credit towards my course at Macleay College?

If you have studied at a university or other tertiary institution, you may be eligible for course credit for the subjects you have completed. This is known as Recognition of Prior Learning (or RPL) and may result in course credit via the grade ‘Advanced Standing’. Advanced Standing recognises your previous study and may reduce the number of subjects required to complete your course at Macleay College.

How many hours do I have to do for my internship/work placement? Do I get paid for it?

Diploma students are required to complete a minimum of at least 84 internships hours.

If you’re studying one of our Degrees you are required to complete 168 internship hours. Although most internships are unpaid, you are encouraged to maximise your intern hours in order to increase job-readiness after you graduate. Find out more about our Internship Program.

Will the College help me get my internship/work placement?

We constantly receive offers from employers in the advertising, media, and digital media industries requesting interns. Our lecturers are industry practitioners and can also help you to find work placement in an area of your interest. However, it is recommended that you select the internship of most interest to you and make an application.

How can I pay my course tuition fees?

Domestic students can pay course tuition fees either with an upfront invoice, via the FEE-HELP loan system, or a combination of both.  International students must pay upfront.


Up-front payments tuition protection privacy notice 

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Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.