<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1444064305894931&amp;ev=PageView&amp;noscript=1">
Next intake starts in February.
Apply now!
Student login Find a course

Course overview

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.

You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Potential job opportunities
  • Account Manager
  • Brand Strategist
  • Copywriter
  • Art Director
  • Social Media Coordinator
  • Digital Designer
  • Media Coordinator
  • Communications Coordinator
  • Digital Marketing Coordinator
  • Producer
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 11/09/2021 CRICOS Code 056023G.

Read more
Domestic Students
International Students
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

24

clock

Duration

2 years full-time
4 years part-time

handshake

Internship

168 hours
within degree structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Advertising and Digital Media Bachelor Course Structure
Year 1 electives
Management & Media
  • Account Management
Creative
  • Advanced Digital Design
  • Art Direction & Design
Written Communications
  • Copywriting
Digital Production
  • Coding Fundamentals
  • Digital Photography
  • Video Production
Business & Marketing
  • Enterprise Innovation 1
  • Consumer Behaviour
  • Digital Business Communications
Year 2 electives
Management & Media
  • User Experience
  • Strategic Media Planning
Creative
  • Interaction Design
  • Gamification
Written Communications
  • Content Writing
Digital Production
  • Advanced Video Production
  • App Development
Business & Marketing
  • Enterprise Innovation 2
  • Applied Marketing Psychology
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

24

clock

Duration

3 years full-time

handshake

Internship

168 hours
within degree structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees

Unit outlines

Course structure

Advertising and Digital Media Bachelor Course Structure International
Year 1 electives
Management & Media
  • Account Management
Creative
  • Advanced Digital Design
  • Art Direction & Design
Written Communications
  • Copywriting
Digital Production
  • Coding Fundamentals
  • Digital Photography
  • Video Production
Business & Marketing
  • Enterprise Innovation 1
  • Consumer Behaviour
  • Digital Business Communications
Year 2 & 3 electives
Management & Media
  • User Experience
  • Strategic Media Planning
Creative
  • Interaction Design
  • Gamification
Written Communications
  • Content Writing
Digital Production
  • Advanced Video Production
  • App Development
Business & Marketing
  • Enterprise Innovation 2
  • Applied Marketing Psychology
career-start

Download a course guide

Domestic International

Our successful graduates

Thomas Curr Davey Bachelor of Digital Media

“Macleay is providing me with industry knowledge and experience, which is helping me build my own brand as well as gain clients.”

Thomas Curr Davey | Bachelor of Digital Media

Read more

Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit relevant businesses. Internships also help you connect to your industry. Macleay supports you in finding internships in agencies and production companies, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

B&T
the-station
the-monkeys
pria
the-hallway
mamamia
soap

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.