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Course overview

Whether you want to run your own company, build the brand for a start-up, manage a sports team, see the world as a travel agent or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

At Macleay, we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

Within the Bachelor of Business you’ll also have the opportunity to pursue one of the following specialisations:

  • Entrepreneurship – develop dynamic entrepreneurial skills and practice the art of transforming a business concept into a viable business proposition
  • Event Management – learn about industry ethics, the role of technology and sustainability and current event trends, as well as how to plan and organise events and festivals
  • Marketing – get hands-on experience in all areas of marketing communications (including advertising, public relations and sales promotions, to name a few) and learn how to maximise their impact on customers and stakeholders
  • Public Relations – learn about all aspects of PR, from client brief development to social media management and written communication, as well as crisis management, sponsorship, client reporting and internal communications
  • Sports Business – apply your knowledge of marketing, finance, management and innovation to the world of sports as you develop skills in club and team administration, player management, sports marketing and promotions
  • Travel and Tourism – explore current trends and the future trajectory of tourism, the laws that affect the industry, eco and specialist tourism, and more
How you’ll learn

This course fosters entrepreneurial thinking with a focus on action and project-based learning. You’ll develop skills through interactive presentations, industry-specific case studies, team and individual assignments and real-world projects in a creative learning environment where everyone makes a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Potential job opportunities
  • Publicist
  • PR Manager
  • Sports Marketer
  • Marketing Executive
  • Market Researcher
  • Social Media Manager
  • Festival Manager
  • Event Coordinator
  • Corporate Travel Consultant
  • Destination Manager
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 080556A.

Read more
Domestic Students
International Students
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Start dates

February, May and September 2020

abacus

Number of units

24

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Duration

2 years full-time
4 years part-time

handshake

Internship

168 hours
within degree structure

day-night

Class options

Daytime, evening

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Entry requirements

fees

Fees and scholarships

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Business Bachelor Course Structure
Year 1 specialisations
Event Management
  • Introduction to Event Management
  • Design, Innovation & Technology for Events
Public Relations
  • Introduction to Public Relations
  • Public Relations Writing
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
Sports Business
  • Introduction to the Sports Industry
  • Sports Management
Marketing
  • Sales & Negotiations
  • Integrated Marketing Communications
Entrepreneurship
  • Entrepreneurial Mindset
  • Technology Entrepreneurship
Year 2 specialisations
Event Management
  • Commercial & Stakeholder Management
Public Relations
  • Public Relations Strategy
Travel & Tourism
  • Destination Management
Sports Business
  • Sports Marketing
Marketing
  • Digital Marketing Strategy
Entrepreneurship
  • Business Consultancy
Year 2 electives
Business
  • Policy, Risk & Issues Management
  • Social Media in Public Relations
  • Place, People, Culture & Tourists
  • Sports Business Development
  • Applied Marketing Psychology
  • Financing a Small Business
  • Business in a Global Context
  • Consumer Behaviour
  • Creativity and Innovation
Advertising & Media
  • Mobile Communications
  • The Marketing Plan
Digital Media
  • App Development
  • User Experience
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

24

clock

Duration

3 years full-time

handshake

Internship

168 hours
within degree structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees and scholarships

Unit outlines

Course structure

Business Bachelor Course Structure International
Year 1 & 2 specialisations
Event Management
  • Introduction to Event Management
  • Design, Innovation & Technology for Events
  • Commercial & Stakeholder Management
Public Relations
  • Introduction to Public Relations
  • Public Relations Writing
  • Public Relations Strategy
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
  • Destination Management
Sports Business
  • Introduction to the Sports Industry
  • Sports Management
  • Sports Marketing
Marketing
  • Sales & Negotiations
  • Integrated Marketing Communications
  • Digital Marketing Strategy
Entrepreneurship
  • Entrepreneurial Mindset
  • Technology Entrepreneurship
  • Business Consultancy
Year 2 & 3 electives
Business
  • Policy, Risk & Issues Management 
  • Social Media in Public Relations 
  • Place, People, Culture & Tourists 
  • Sports Business Development 
  • Applied Marketing Psychology
  • Financing a Small Business 
  • Business in a Global Context
  • Consumer Behaviour
  • Creativity and Innovation
Advertising & Media
  • Mobile Communications
  • The Marketing Plan
Digital Media
  • App Development
  • User Experience

Specialisations

Choosing a specialisation that aligns with your career ambitions can help set you up for success.
Specialisations for the Bachelor of Business include:

Entrepreneurship

Learn to be a dynamic, creative entrepreneur capable of transforming a concept into a viable business. Learn about the commercial aspects of generating employment and avoiding business failure.

Topics include the entrepreneurial mindset, design thinking, finance for start-ups, technology entrepreneurship, market research and the customer journey. You’ll also learn how to develop your presentation skills and will experience what it’s like to pitch ideas to real investors.

Job opportunities include:
  • Business Leader
  • Technology Entrepreneur
  • Managing Director
  • CEO
  • Founder
  • Start-up Consultant
Read more

Event Management

Get to know the adrenaline-infused world of events and festivals through topics like event coordination, budgeting, sponsorship, venue and supplier management, marketing, risk and people management.

Learn how to develop event concepts from start to finish and get a handle on industry ethics, the role of technology, the impacts of globalisation, social media and sustainability, as well as other current event trends.

Job opportunities include:
  • Festival Manager
  • Event Coordinator
  • Conference Manager
  • Exhibition Manager
  • Sponsorship Manager
  • Arts Event Manager
Read more

Marketing

This specialisation provides insight into the value of various communication models and the strategies of influence and persuasion used by business. You’ll learn to coordinate and integrate all marketing communications (including advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders. 

We’ll teach you to understand internal communications, external communications, traditional media and new media, enabling you to evaluate marketing communication options and design an integrated marketing communication plan.

Job opportunities include: 
  • Marketing Assistant
  • Product Manager
  • Brand Manager
  • Retail Marketer
  • Market Researcher
  • Social Media Manager
  • Marketing Executive
Read more

Public Relations

Understand the ins and outs of mass media, social media management, publicity, crisis communications, PR writing and campaign development. This specialisation also explores PR in the context of other communication fields, including journalism, marketing and advertising.

Topics include the role of sponsorship, leveraging advertising campaigns, crisis PR, corporate social responsibility and internal communications.

Job opportunities include:
  • Publicist
  • PR Consultant
  • Public Affairs Officer
  • Account Manager
  • Social Media Manager
  • PR Manager
Read more

Sports Business

Learn all about sports management, sports marketing, club and team administration, broadcasting rights and merchandising, and develop the skills you need to build a sustainable career in the global sports industry.

Understand the features and characteristics of sports organisations and their role in increasingly integrated social, political, and industry environments both in Australia and globally.

Job opportunities include:
  • Sports Marketer
  • Sports Agent
  • Sponsorship Manager
  • Sports Promoter
  • Match Day Manager
  • Competition Manager
Read more

Travel & Tourism

The travel industry is one of the world’s top five employers. This specialisation will help prepare you for success through topics including the future of tourism, laws affecting the industry, airline reservation codes, ticketing, ecotourism and other specialist travel options.

Job opportunities include: 
  • Corporate Travel Consultant
  • Tour Operator
  • Reservation Sales Assistant
  • Destination Manager
  • Tour Operator
  • Ticketing Consultant
  • Flight Attendant
Read more
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Download a course guide

Domestic International

Our successful graduates

Zafira Shahishta eating a cupcake smiling

"What differentiated Macleay from other institutions was that all of the lecturers have professional experience within industry, so we were learning real world content."

Zafira Shahishta | Bachelor of Business, specialising in Event Management

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Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit relevant businesses. Internships also help you connect to your industry. Macleay supports you in finding internships at awesome organisations, providing work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

gbe
LaignSimmons
NAB
one-shift
pria
roosters
showpo

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.