Bachelor of Digital Media

Develop real-world skills for a digital future

Gain valuable experience in digital content strategy, content creation and project management to stake your claim on in-demand positions in the industry.

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We are now accepting applications for Trimester 2, 2022 enquire now.

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Course overview

A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment. You'll create and manage digital content across a variety of platforms and carve out your niche in this rapidly evolving sector. Dive even deeper into your area of interest by choosing one of the following specialisations:

Coding and Analytics – learn how to code websites and applications and mine data to discern valuable business insights
Content Creation – produce photo and video content for digital and social media campaigns
Content Writing – become a specialist writer for websites, blogs, social media and other online content
Digital and Social Media Marketing* – develop marketing activities and campaigns across channels
Digital Entrepreneurship* – learn how to set up your own digital startup
User Experience Design* – design digital ads, web banners, interactive websites and mobile apps

*These specialisations are available in Melbourne. All specialisations are available in Sydney.

How you'll learn

Designed and taught by industry professionals, this course focuses on innovative practices and hands-on learning.

You’ll get the opportunity to work both independently and in groups to create real-life projects that test your skills and knowledge. Small classes feature personalised teaching that nurtures each student’s unique strengths.

You’ll develop and design digital content for social media platforms, blogs and websites, create digital photos and online videos, and manage projects like digital marketing initiatives, social media campaigns, interactive websites and mobile apps.

Potential job opportunities

Communications Manager
Digital Account Manager
Digital Content Producer
Digital Content Creator
Digital Copywriter
Digital Designer
Digital Marketer
Digital Strategist
Multimedia Specialist
Social Media Manager
Interaction Designer
Web Designer
User Experience Designer

Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023.

Domestic Students

International Students

Start dates

March, June and October

Number of units

Duration

2 years full-time
4 years part-time

Study mode

On-campus

Campuses

Sydney
Melbourne
Brisbane

Internship

168 hours
within degree structure

Entry requirements

View requirements

Fees

$2,340 per unit

FEE-HELP

Yes

Unit outlines

Course structure

Content Creation

Digital Photography
Video Production

Digital & Social Media Marketing

Foundations of Marketing
Digital Marketing Strategy

Content Creation

Advanced Video Production
Motion Graphics

Digital & Social Media Marketing

The Market Plan
Applied Marketing Psychology

Advertising & Media

Introduction to Advertising
Campaign Thinking
Creative Process
Art Direction & Design
Account Management
Media Landscape
Strategic Media Planning
Brand Experience
Advertising: Past, Present & Future

Business

Consumer Behaviour
Technology Entrepreneurship
Digital Business Communications
Creativity & Innovation
Sales & Negotiations
Entrepreneurial Mindset
Leadership & Change Management

Digital Media

Gamification