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digital media

Bachelor of Digital Media

Specialise in Content Writing

Why choose a Macleay College Digital Media Course?

  • At Macleay College we believe in real world course content to ensure you're job ready.
  • Our course material and teaching method incorporates the latest industry practices and real world experience.
  • Our lecturers have industry experience and up-to-date knowledge.
  • Our small classes feature personalised teaching that nurtures your unique strengths.

Why study Digital Media?

If you’re a naturally talented creative writer who's inspired by a constantly evolving world of digital communication and connection, you can harness your existing skills and tap into new ones by learning to become a specialist multi-platform content writer. Discover ways to connect with an audience, creating messages that cut through the clutter on social media. Uncover and tell a brand’s compelling story, author a thought-leading podcast or blog, or inspire action through dynamic content for digital media. Let’s find your voice, because it’s your time to be heard.

What will you learn?

You’ll start by learning all you need to know about writing for digital communications, from copywriting to writing for websites and social media posts.

Combine the research skills of a journalist with multiplatform mastery to become a brand storyteller, trend journalist or podcaster.

The great news is you’ve taken the first step on a career path where opportunities are growing by the minute. From core units in Written Communications, Story & Narrative and Social Media Strategy, to specialisation units in Copywriting, Radio Advertising & Podcasting, Content Writing and Multiplatform Writing, you’ll give yourself the edge in the rapidly evolving sector of strategic communications.

Why study this course?

The time to be a content writer is right now as exciting new opportunities continue to emerge in developing content for digital media.

The industry connections and practical skills you’ll learn at Macleay will present exciting new career pathways writing for websites, blogs, social media, podcasts, Apps and more.

Our small class sizes and project-based, industry-focused learning mean you’ll be preparing yourself for the real-world from day one. Just ask our current students who awarded us a 91% rating for teacher quality (QILT, 2017). Write your own future by studying Content Writing at Macleay.

Job outcomes

  • Content Writer
  • Website Writer
  • Blogger
  • Digital Copywriter
  • Radio Scriptwriter
  • Podcaster
  • Brand Storyteller
  • Brand Journalist
Course Features
Next Trimester:
February 2020
Full Time:
2 Years
Part Time:
4 Years
3 Years
Number of Units:
168 Hours
Evening Classes:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
Payment Options:
View Here
Options for International Students:
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This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094006E

Meet the course lecturers and alumni

Toby Vervaart
Rebecca Hamilton
Simon Cardwell
Jodie Hutchinson
Julieann Brooker
Candy Hertz
Louise Chamberlain
Ian Thomson
Glen Fraser
Lisa Faye

A Taste Of The Internship Possibilities

The Hallway
the monkeys
The Station

The Digital Media Curriculum





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