If you’re a naturally talented creative writer who's inspired by a constantly evolving world of digital communication and connection, you can harness your existing skills and tap into new ones by learning to become a specialist multi-platform content writer. Discover ways to connect with an audience, creating messages that cut through the clutter on social media. Uncover and tell a brand’s compelling story, author a thought-leading podcast or blog, or inspire action through dynamic content for digital media. Let’s find your voice, because it’s your time to be heard.
What you will learn
You’ll start by learning all you need to know about writing for digital communications, from copywriting to writing for websites and social media posts. Combine the research skills of a journalist with multiplatform mastery to become a brand storyteller, trend journalist or podcaster. The great news is you’ve taken the first step on a career path where opportunities are growing by the minute. From core units in Written Communications, Story & Narrative and Social Media Strategy, to specialisation units in Copywriting, Radio Advertising & Podcasting, Content Writing and Multiplatform Writing, you’ll give yourself the edge in the rapidly evolving sector of strategic communications.
Why study this course?
The time to be a content writer is right now as exciting new opportunities continue to emerge in developing content for digital media. The industry connections and practical skills you’ll learn at Macleay will present exciting new career pathways writing for websites, blogs, social media, podcasts, Apps and more. Our small class sizes and project-based, industry-focused learning mean you’ll be preparing yourself for the real-world from day one. Just ask our current students who awarded us a 91% rating for teacher quality (QILT, 2017). Write your own future by studying Content Writing at Macleay. (92)
This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094006E
Become digitally literate and ready for
Discover how to create, implement and measure creative communications campaigns for social media. Learn how social media strategy relates to brand strategy and learn about the power of brand influencers and why content goes viral. Also discover the tools to help you measure your output.
Develop the skills to manage any digital media project from producing an online
Develop the skills to deliver and win the perfect pitch. Experience first-hand pitching for new business, from contact strategies to briefing through to the pitch itself. Deepen business insights around freelancing, the gig economy, entrepreneurial thinking, setting up your own start-up and developing the confidence to pitch your own strategic ideas and solutions.
As digital storytelling evolves, news media is searching for graduates who can write across all platforms. This unit consolidates and extends your ability to write across video, radio, print and digital. Knowing how to bring them all together and how to write specifically to them is critical.
Learn to create engaging digital photography for ads, websites, social media
Learn how to develop ideas, plan, film, record audio, edit and budget for videos for websites, digital and social channels and TV. Plan for pre-production (director’s treatment, storyboarding, location research, casting, styling, music, voice-over, graphics, production scheduling
Develop advanced video production and post-production skills with workshops on film theory, cinematography, editing
Build upon the Digital Design unit with advanced training in Adobe Creative Suite. Develop high-level skills in graphic design, art direction
Discover how to develop effective User Experience (UX) designs for web and mobile. Learn why UX design is critical to the success of any website or mobile app and why it provides a must-have competitive advantage. Deepen your UX knowledge through research and review of target research, product development, design, technical implementation, marketing
Develop your design and coding skills to create and design responsive websites and interactive interfaces for commercial and creative clients and projects. Explore the fundamentals of web, app
Learn how to
Learn about what coding is, what it is used for, various coding languages and how experience with coding is essential in web development, dashboards, Apps and digital platforms and tools. Learn which coding language is best suited to which business and technological issue, and develop hands-on skills in programming in one or more industry standing coding languages.
Learn how to track, monitor and assess patterns of user
Further develop your coding skills in order to better develop and improve websites, dashboards, Apps and business software. Learn to truly
Learn about how marketing works as a strategic way for
Explore how the Internet, online transacting and digital marketing has
Learn to produce a strategic marketing plan. Conduct a marketing audit, then develop a marketing strategy by getting up close and personal with each element in the marketing mix, such as commodity, cost, communication
Examine the psychology of branding, online marketing, what’s behind successful marketers, the art of persuasion and psychological aspects that influence the buying situation. Explore theories from psychology, sociology, anthropology, business and the digital economy for a contemporary view of applied marketing.
Learn about the three levels of effective management within an
Discover the principles of entrepreneurship, the process of creativity and innovation, and its impact on new enterprise creation. Develop a deeper understanding of entrepreneurship and the significance of innovation in small and medium-sized enterprises (SMEs). Build a strong foundation of skills to prepare to launch an entrepreneurial venture or develop a product or service.
Be inspired by the high-profile success of young Australian entrepreneurs who’ve built profitable businesses. Learn how to develop and evaluate your own innovative, sustainable, investment-ready business ventures. Unpack the process of transforming creative ideas into commercially viable businesses and discover why it’s a major challenge, requiring creativity,
Uncover the history and evolution of advertising and media, and survey where we are now, before looking at what the future may hold. Find out why there have been significant industry shifts and explore the growing interaction between audiences, products, brands, cultures
Gain essential skills to transform technology ideas into high-potential commercial opportunities. Take a creative idea through to launch, in order to tap into the potential provided by global marketplaces. Discover how to identify appropriate partners while learning that creativity is much more important than technical ability. Investigate the potential use of technology in social entrepreneurship.
Learn how turning something into a game considerably increases attention and retention. Delve into interactivity and how it’s becoming an essential part of building brand connection and loyalty. Explore the ways gaming can engage a brand’s audience and emotionalise a product experience.
Discover what motivates and influences consumers in their decision-making process. Learn how internal factors of perception, personality