Why choose a Macleay College Advertising and Digital Media Course?
Why study Advertising and Digital Media?
You check Instagram and Facebook first thing each morning, and know what it’s like to tumble down the Pinterest rabbit hole. You create captions with ease and flair, and you know that an event or party didn’t really happen unless it was captured on Snapchat. It’s time to embrace your digital native and carve out a career from what you love. Harness your existing social media skills and add some essential marketing know-how into the mix. Learn how to create, produce and measure digital and social media marketing campaigns that make an impact and, most importantly, get in people’s heads.
What will you learn?
You can become a savvy digital marketer or social media manager in no time. The good news is, you’ve found your passion in a booming industry with no sign of slowing down. Your opportunities are limited only by how big you dare to dream. From core units in Digital Design, Design Thinking and Social Media Strategy to specialisation units such as Foundations of Marketing, Digital Marketing Strategy, The Marketing Plan and Applied Marketing Psychology, you’ll find marketing insights at every turn. The time for your voice to cut through the clutter is right now.
Why study this course?
There’s never been a better time to carve out a career in digital marketing. Learn to become a strategic communicator and create digital marketing and social media campaigns that grab attention and say something. Develop social media ideas for game-changing brands, hone your content writing skills or become a social media influencer. Our intimate classes and hands-on, industry-focused learning and internship program will help you build connections, open doors and create opportunities Your future in Digital & Social Media Marketing looks highly shareable.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094006E
Become digitally literate and ready for
Discover how to create, implement and measure creative communications campaigns for social media. Learn how social media strategy relates to brand strategy and learn about the power of brand influencers and why content goes viral. Also discover the tools to help you measure your output.
Develop the skills to manage any digital media project from producing an online
Develop the skills to deliver and win the perfect pitch. Experience first-hand pitching for new business, from contact strategies to briefing through to the pitch itself. Deepen business insights around freelancing, the gig economy, entrepreneurial thinking, setting up your own start-up and developing the confidence to pitch your own strategic ideas and solutions.
Learn about how marketing works as a strategic way for
Explore how the Internet, online transacting and digital marketing has
Learn to produce a strategic marketing plan. Conduct a marketing audit, then develop a marketing strategy by getting up close and personal with each element in the marketing mix, such as commodity, cost, communication
Learn to create engaging digital photography for ads, websites, social media
Learn how to develop ideas, plan, film, record audio, edit and budget for videos for websites, digital and social channels and TV. Plan for pre-production (director’s treatment, storyboarding, location research, casting, styling, music, voice-over, graphics, production scheduling
Develop advanced video production and post-production skills with workshops on film theory, cinematography, editing
Discover why copywriting is the essential implementation of an advertising or marketing strategy. Learn how to write compelling, convincing and persuasive copy for advertising and other forms of written communications. Explore how to integrate strategic, creative and ideation processes into targeted communications and advertising campaigns across print, digital and social media channels.
Become an audio storyteller. Learn to write and produce radio scripts for broadcast and webcast. Create and produce audio stories and documentaries and podcasts. Explore the advantages of using a sound-only medium. Investigate the future of radio and other audio platforms as integrated mediums with digital, online, video and social media components.
Create effective written content for brands and publishers on digital platforms that will help engage audiences and deliver specific outcomes. Learn how to validate information sources and data. Learn to
As digital storytelling evolves, news media is searching for graduates who can write across all platforms. This unit consolidates and extends your ability to write across video, radio, print and digital. Knowing how to bring them all together and how to write specifically to them is critical.
Build upon the Digital Design unit with advanced training in Adobe Creative Suite. Develop high-level skills in graphic design, art direction
Discover how to develop effective User Experience (UX) designs for web and mobile. Learn why UX design is critical to the success of any website or mobile app and why it provides a must-have competitive advantage. Deepen your UX knowledge through research and review of target research, product development, design, technical implementation, marketing
Develop your design and coding skills to create and design responsive websites and interactive interfaces for commercial and creative clients and projects. Explore the fundamentals of web, app
Learn about the three levels of effective management within an
Discover the principles of entrepreneurship, the process of creativity and innovation, and its impact on new enterprise creation. Develop a deeper understanding of entrepreneurship and the significance of innovation in small and medium sized enterprises (SMEs). Build a strong foundation of skills to prepare to launch an entrepreneurial venture or develop a product or service.
Be inspired by the high-profile success of young Australian entrepreneurs who’ve built profitable businesses. Learn how to develop and evaluate your own innovative, sustainable, investment-ready business ventures. Unpack the process of transforming creative ideas into commercially viable businesses and discover why it’s a major challenge, requiring creativity,
Learn about what coding is, what it is used for, various coding languages and how experience with coding is essential in web development, dashboards, Apps and digital platforms and tools. Learn which coding language is best suited to which business and technological issue, and develop hands-on skills in programming in one or more industry standing coding languages.
Learn how to track, monitor and assess patterns of user
Learn how to
Uncover the history and evolution of advertising and media, and survey where we are now, before looking at what the future may hold. Find out why there have been significant industry shifts and explore the growing interaction between audiences, products, brands, cultures
Gain essential skills to transform technology ideas into high-potential commercial opportunities. Take a creative idea through to launch, in order to tap into the potential provided by global marketplaces. Discover how to identify appropriate partners while learning that creativity is much more important than technical ability. Investigate the potential use of technology in social entrepreneurship.
Learn how turning something into a game considerably increases attention and retention. Delve into interactivity and how it’s becoming an essential part of building brand connection and loyalty. Explore the ways gaming can engage a brand’s audience and emotionalise a product experience.
Discover what motivates and influences consumers in their decision-making process. Learn how internal factors of perception, personality