In recent years, companies have been adapting their operations and processes for a more digital world, meaning automation and artificial intelligence are slowly replacing humans in the workplace. As a result, today’s graduates are required to have specialised skills that help them stand out from the crowd. To ensure you’re ahead of the game follow this simple checklist and work towards ticking all of these skills off to make sure you’re job ready:
1. Social Media
The ability to understand and utilise social media effectively is a core skill every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands and customers. Graduates need to recognise the influence of social media, understand the benefits and limitations of each platform and acknowledge social media’s power to maximise community engagement.
2. Search Engine Marketing
Graduates with Search Engine Marketing (SEM) experience will be able to increase the visibility of a company’s website on a search engine (e.g. Google) primarily via paid advertising. Most companies are in the business of selling products or services, so it is therefore imperative that their brand is easily found online amongst their competition.
If you can’t measure it, you can’t manage it. Data analytics essentially allows graduates to make educated and data-driven decisions in their roles. It’s all about maximising each campaign’s effectiveness and further optimising the return on investment. Analytics typically go hand-in-hand with SEM. These two complementary skills work together to ensure a business understands what consumers want, and how best to attract and retain their attention.
4. Content Marketing
Content is king. After all, a website or social media page is driven by it’s content and without it, customers have no way of understanding the benefits of a product or service. Content is crucial in driving brand awareness and can establish brands as thought leaders. Therefore new hires need to understand the importance of not just creating content, but creating content that is relevant to keyword research and optimising them in a strategy.
One of the best ways to obtain and retain customers is via a tried and tested method- email. From the signup page to the first welcome email, every step needs to be optimised in order to attract and retain users and build engagement. People may change mobile numbers or home addresses, but most won’t change their email addresses. That is why professionals that understand the power of email are in high demand. Graduates can’t disqualify email as an old-fashioned tool, but instead rethink of ways to use email in their roles both current and future.
Mobile is the future. Having a webpage that is user friendly can enhance your search presence amongst customers who do not have desktop access. Jobseekers need to be up to date with the latest developments in mobile search and user experience to ensure they are keeping ahead of the curve as things are constantly changing.
8 in 10 middle-skill jobs are now digitally intensive with roles growing 2.5 times compared to non-digital jobs. Graduates, job seekers and professionals should all learn these key skills to improve their odds of getting hired.
And with all of that said, Macleay College is excited to introduce our brand new Diploma of Digital and Social Media Marketing to ensure we are providing graduates with valuable and applicable skills. Designed to take you from beginner to expert, this 8 unit Diploma allows you to be more competitive in the rapidly changing Digital Industry and gives you the option to pathway into our Bachelor of Digital Media and Bachelor of Business programs to expand your knowledge-base and boost your employability even further.
See here for more information.