In recent years, companies have been adapting their operations and processes for a more digital world, meaning automation and artificial intelligence are slowly replacing humans in the workplace.
As a result, today’s graduates are required to have specialised skills that help them stand out from the crowd.
To ensure you’re ahead of the game follow this simple checklist and work towards ticking all of these skills off to make sure you’re job ready:
1. Social Media
The ability to understand and utilise social media effectively is essential to industry professionals as it ensures they have in-demand skills as social media is fast becoming the most important form of brand communication.
Social media marketing goes way beyond posting a tweet or photo; it is about building relationships and communicating with potential customers.
Graduates need to recognise the influence of social media, understand the benefits and limitations of each platform and acknowledge social media’s power to maximise engagement.
2. Search Engine Optimisation
Graduates with Search Engine Marketing (SEO) experience will be able to make companies web pages more visible to search engines (e.g. Google) primarily via paid efforts.
SEO is critical to a brand's web presence and allows potential customers to find unanswered questions essential to their needs and wants.
If you can’t measure it, you can’t manage it.
Data analytics essentially allows graduates to problem solve and make data-driven choices rather than assumptions in their positions. This can in return increase a companies productivity, success and return on investment.
4. Content Marketing
Content is king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.
Content is crucial in driving brand awareness and can establish brands as thought leaders. Therefore new hires need to understand the importance of not just creating content, but creating content that is relevant to keyword research and optimising them in a strategy.
One of the best ways to obtain and retain customers is via a tried and tested method- email. From the signup page to the first welcome email, every step needs to be optimised in order to attract and retain users and build engagement.
People may change mobile numbers or home addresses, but most won’t change their email addresses. That is why professionals that understand the power of email are in high demand.
Mobile is the future. Jobseekers need to be up to date with the latest developments in mobile search and user experience to ensure they are keeping ahead of the game as things are constantly changing.
8 in 10 middle-skill jobs are now digitally intensive with roles growing 2.5 times compared to non-digital jobs. Graduates, job seekers and professionals should all learn these key skills to increase their chances of landing a job.
And with all of that said, Macleay College is excited to introduce our brand new Diploma of Digital and Social Media Marketing to ensure we are providing graduates with valuable and applicable skills.
Designed to take you from beginner to expert, this 8 unit Diploma allows you to be more competitive in the rapidly changing Digital Industry and gives you the option to pathway into our Bachelor of Digital Media and Bachelor of Business programs to expand your knowledge-base and boost your employability even further.
Click here for more information.
Find out more about courses available at Macleay College.