Advertising & Media graduate, Bryan Sainsbury returned to the classroom this week to talk to Macleay’s Social Media Strategy class about his career in advertising and his most recent campaign that took the internet by storm.
Like many students, Bryan dabbled in a few different industries before he turned his hand to advertising. Mixing drinks, teaching skiing and co-founding a mobile coffee company all helped develop his interest in people’s motivations and behaviours, while his laser cutting business (specialising in skateboards) helped fuel his creativity.
“I have a keen interest in people. What makes individuals and groups act the way they do, and discovering ways to influence that behaviour; it was these core focusses in life that led me to want to study advertising.” He chose Macleay because of the of the “reduced class sizes and the skills and experience of the faculty - it felt like an intensive training academy, rather than a university that was indifferent about my personal performance.”
Since graduating in 2016, Bryan has already landed some awesome roles in Adland. His first role video production was a result of an internship he landed while at Macleay. He quickly moved to sound design, shooting and editing. He is now working as an Account Manager for Showtime Marketing, a street marketing agency specialising in outdoor advertising and guerrilla marketing.
Showtime Marketing specialise in the types of campaigns that push the boundaries of outdoor advertising. Giant street posters, brandalism murals, chalk and reverse stencils, peer-to-peer advertising, sticker bombing, sand sculptures, activations and light projections (both the legal kind and the kind that are projected out of the back of a van).
You may not have heard of Showtime Marketing, but you’ve definitely seen their work. They were behind the infamous #ITmovie campaign, which saw creepy, red balloons attached to storm drains around Sydney.
“The red balloon idea came out of a brainstorm, it was the most unique element in the movie and made the most sense to activate.” Showtime’s street team tied 100 red balloons to storm drains across the Sydney CBD at 3am. By 7am that morning the campaign was already blowing up on social media. 24 hours later the story had sent the internet wild, and had made headlines in publications around the world.
When asked about how his experience at Macleay has helped his career, Bryan noted “Macleay gave me the tools, and added to my knowledge to be confident in getting into the advertising, marketing and media world. It was the real briefs, and dealing with the seasoned professionals that make up the teaching staff that made me realise that is was possible to enter the Adworld, and potentially reach goals that previously felt just out of reach.”
What does the future look like? “I would like to be a freelance marketer for small to medium businesses, helping little players overcome the challenges of getting to the right market, positioning themselves effectively and achieving business success. I would like this to be freelance so that I can spend my winters skiing.”
Find out more about our Advertising & Digital Media courses.