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Guest Lecture by Simon Blangiardo from Straight Out Digital

We’ve had 30 years of building industry connections and helping our graduates develop the confidence and skills to get ahead. One way we do this is by bringing industry guest speakers on campus to give students the latest real-world insights.

Advertising & Digital Media students at Macleay Melbourne had the chance to hear from Simon Blangiardo, Digital Strategist at Straight Out Digital. He says “design doesn’t need to be compromised when adding in digital strategy and goals.”

Simon spoke about his journey; from his student days to his first job as an Account Director and his transition into the digital world. The students relished the opportunity to hear from someone who started their own agency. Simon’s honest insights helped demystify the process of starting an agency, something many of our students aspire to but find a little scary.

Students learnt plenty about the workings of the digital industry and the importance of staying on top of constant changes to technology and social media. Simon explored the services offered by Straight Out Digital, focusing on SEM (Search Engine Marketing) and SEO (Search Engine Optimisation).

Students were left inspired and with the thought that “the digital world seems like a pretty scary (but also extremely awesome) place to live in.”

Events such as guest lectures by industry professionals help contribute to our consistently excellent student experience rating (QILT, 2018).

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