These days, you wouldn’t catch a Gen Y mum feeding cola to her offspring truly believing in a ‘lifetime of guaranteed happiness’. Well, according to The Soda Pop Board of America, our 1950s counterparts did. Hell, we even bought that crap about smoking improving our health. So how do we best communicate with this new, savvy, and not so easily manipulated consumer?
A must read for article on where advertising is now and what will work in the future.
Ian breaks down his informed and interesting advice into four key areas: Consumer awareness, Entrepreneurial solutions, content and digital.