How To Be A Social Media Influencer

Macleay's Teresa Truda shares the tips and tricks on how to become a social media influencer. 

While the life of a social media influencer may look sweet, let’s just say it’s not all a bed of roses. Social media influencers are hot property right now. More and more people want to become one because it seems like they live a glamorous lifestyle and get a lot of freebies. Still interested in becoming an influencer? Here are 7 ways you can grow your own social media following as a start.



Digital Media student testing out VR equipment in class. 


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1. Be an expert in your niche

Influencers tend to be experts in their niche and provide their own unique take on a subject. There are some established and well-known niches that attract lots of followers, such as travel, fashion, fitness and beauty. If your niche is more off-beat it will be easier to stand out from the crowd, check out the Queen of Slime, 24-year-old YouTuber Karina Garcia.


2. Pick your social media channel/s


Think about the best social media channel for your content. Facebook and Twitter are good ones for bloggers, if you like recording videos use Youtube or Podcasts, while Instagram and Pinterest are popular photo-based sites. You don’t have to limit yourself to just one channel but you will need to tailor your content for each.


3. Have a content plan


Consistently publishing high quality content that resonates with your followers is key. Whether you post daily or twice weekly, you need to be organised with a content plan when it comes to blog posts, photos, videos, or podcasts. A social media scheduling tool can help you plan a couple of weeks in advance so you’re not scrambling for content at the last minute.


4. Respond to comments


A big part of being a social media influencer is taking the time to respond to comments, or as many as possible if you have a large audience. This strengthens your audience’s trust that you’re a real person and makes them feel more connected to you.


5. Use hashtags


Identifying relevant and trending hashtags for your niche and using them in your posts can help you grow your audience when you’re just starting out. Sites like Instagram, for instance, are very hashtag-based and can give you good results if you know some tips and tricks.


6. Learn from others


Connect with others in your industry, whether it’s a famous influencer or a micro-influencer, both will have highly engaged fan bases and you can learn a lot by seeing how they share and promote their content.


7. Be open to working with marketers


Marketing companies love social media influencers because they’ve done the hard yards in terms of gathering a target audience. If you’re contacted to promote a brand’s product you need to think carefully about whether it aligns with your image and be aware of the guidelines around this. When in doubt use the #ad or #sponsored hashtag on brand collaboration content.


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Digital Media students experimenting with VR projects. 


As you can see being a social media influencer takes a fair bit of effort. First and foremost you need to be dedicated to your followers and always be on the ball with content and looking for new ways to genuinely excite and delight your audience. The freebies, if they happen, will be a nice bonus for all your hard work.


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