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How To Best Manage Social Media Audiences

Macleay's Teresa Truda shares how to best manage social media audiences. 

We all have good intentions when it comes to social media, but it’s easy to let this aspect of your marketing slide due to time constraints or feeling overwhelmed by all the comments and likes. But with top social media channels Facebook, Instagram and Twitter drawing over 2 billion active users per month, not tapping into this is a wasted opportunity for business owners.

A solid social media plan can help you manage your audience, strengthen your brand and generate leads.

 

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Students snapping selfies on campus, testing out their digital and social skills.

 

1. Get to know your audience

No matter how engaging your content is, if it doesn’t reach your target audience on social media then it’s a wasted opportunity. Researching where your audience hangs out online is a worthwhile exercise. For example, if your target market is millennials and you’re posting a lot of content on Facebook and ignoring Instagram, then you may want to rethink your marketing strategy.

 How do you get to know your audience?

Create a questionnaire with questions such as:

  • What is the age range of your customers?
  • What is their average income?
  • What is their common pain point?
  • Where do they get their information?

Knowing the answers to these questions will help you narrow down who your ideal customer is and how you can best create content to serve their needs.

If you don’t know where they get their information, then use your database to send your customers an email survey using Typeform or Google Forms. Questions to ask could include: 

  • What is your favorite social media site?
  • How often do you use it?
  • Do you read blogs? (which are your favourite?)
  • What people do you follow on social?

 

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2. Use social media management tools 

So you’ve identified the channels your target audience is using and have decided to start marketing to these channels. This means you’ll need to curate, create and manage a lot more content than you have been previously.  

Whereas posting on Facebook regularly twice a week isn’t too much of an ask, it still takes time for someone to research and come up with relevant content. If you add further channels to the mix, then it can quickly get overwhelming with what you’re posting where. Each channel is different too, requiring you to tailor your content.  

An excel spreadsheet is a basic tool that can keep your upcoming posts organized for each channel. But if you want to have a life then a tool such as Hootsuite or Buffer can give you more control over advance scheduling for multiple channels.

 

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3. Managing audience feedback

As your presence grows on social media having a plan in place to manage audience questions and comments is important. Monitoring your channels means that negative feedback won’t slip through the cracks, it also gives you a chance to show off your impressive customer service skills.

People love reading comments, so if they see a carefully worded response to an unhappy customer or a prompt reply to a question it can do wonders for your retention rate as well as attracting new business. Using humour and emojis is a good way to help start a conversation, take a look at how Huel manages their comments on Facebook.

You don’t have to answer every comment but by showing your customers you’re willing to respond to their feedback on a regular basis will help to grow their trust in your product and can encourage them to do business with you in the future.

 

Why choose a Macleay College Advertising and Digital Media Course?

  • At Macleay College we believe in real world course content to ensure you're job ready.
  • Our course material and teaching method incorporates the latest industry practices and real world experience.
  • Our lecturers have industry experience and up-to-date knowledge.
  • Our small classes feature personalised teaching that nurtures your unique strengths.

Advertising and Digital Media at Macleay College

Every product, service, organisation and social cause needs talented people to create effective strategic communications to get their message to their audience.

  • Macleay College’s Advertising and Media courses teach students how to develop and manage creative campaigns across a range of job roles and mediums from print, to TV, radio, podcasting, online, digital and social media.  

  • Macleay College’s Digital Media courses train students to create content such as digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of digital and social media platforms.

Click here for more information

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