From Marketing Assistant at Dendy to Digital Account Manager at Icon Film Distribution. We recently caught up with Marketing student, Quentin Armstrong about the job he landed as a result of his internship.
Tell us a bit about yourself.
I’m a 26-year-old Digital Account Manager, working for Icon Film Distribution (AU/NZ) and studying a Diploma of Marketing part-time at Macleay. I started my career in film as an actor, working professionally from a young age. It wasn’t until 2014, after a brief stint in Los Angeles, that I realized that I was craving stability. My fascination with consumer behaviour and brand development lead me to Macleay to study Marketing.
What are your aspirations?
My long-term goal is to become the Australian Marketing Manager for one of the biggest film distributors in the country. Distributors that I have in my sights are 20th Century Fox, Disney or Universal/Sony.
Where did you intern?
I completed my internship hours by working as a causal Marketing Assistant at Dendy, a subsidiary company owned by Icon Film Distribution (AU/NZ). The brand encompasses one of Australia’s most successful independent cinema chains and a video on demand platform, Dendy Direct. The company is owned by Mel Gibson and long-time producing partner, Bruce Davey, so I was excited to be a part of a such a well-oiled machine that boasted so many opportunities.
What was your experience like as an intern?
My experience was extremely positive. I was given the opportunity to work across a number of different campaigns, both ATL and BTL, whilst coordinating the digital assets on the website and the daily print advertisements featured in various newspapers across the country. I started out working 1-2 days a week, that eventually turned into 5 days a week, and after 3 months I was offered a full-time position.
What was the most valuable thing you’ve learnt at your internship?
That hard work and tenacity pays off and that each day is an opportunity to show what you’re capable of. Don’t be afraid to ask questions and be hungry for knowledge; success is when hard work and preparation meets opportunity.
What are you up to now?
I’ve maintained a good momentum since my internship and I have steadily moved up in the ranks. I was recently promoted to Digital Account Manager in the Icon Film Distribution sector of the business and now look after the company’s biggest digital accounts across Australia and New Zealand. My accounts include Google, iTunes, Foxtel, Fetch and Sony PlayStation – just to name a few. My day-to-day sees me working with each account to sell in the latest films from Icon or identify opportunities to breathe new life into older catalogue titles. Some of the latest titles I have worked on are Wind River and the BBC series, Taboo.
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