Jessica Paraha joined us on campus and shared some insights into her film industry experience such as the Lego Ninjago movie and Peter Rabbit.
Jess is a very enthusiastic film and television enthusiast, starting her career as an archive researcher for a 4 part documentary on life in space which quickly transitioned into working for the Sydney team at Animal Logic for the Lego Ninjago Movie as a colour grade coordinator.
In her hour guest lecture, she discussed her experiences and hardships into working on some great projects in the film and television industry.
Between videos, exclusive images and her enthusiasm, students were mesmerised and transported to the world of film making and to Animal Logic’s creation process: discussing the importance of all 10 major roles in creating a visual effects (VFX) major motion picture, these of which included:
Among the importance of skills for each tier of the production process, Jessica spoke on the vitality of teamwork and her job as a coordinator to help communications stay alive and positive. “With so many different stages, which aren’t always linear, it’s really important for everyone to understand and respect the intricacies of each project. I found that everyone worked really professionally, which was great!”
Students also began to learn the process of marketing tools surrounding films, and more importantly film trailers; finding a target market for a film, through observational research in focus groups, and catering the trailer towards that market through soundtrack, editing and overall visual appeal. Research was the familiar crossover topic between the Research and Insight class which offered a great perspective on how research can be transformed and used over very different mediums.
“It was a fascinating demonstration of how research and marketing are vital aspects of the creative process of digital artworks, for example films like Lego. Learning these aspects from an industry professional really broadened my ideas of future career opportunities, and gave me invaluable insight into the industry”
– Jamie Carter, Advertising & Media student
Author: Eli Newman