Digital media is a broad term that covers everything from videos to apps, social networking, coding and data. Digital media professionals can be generalists or experts in a particular aspect and can work across any number of industries.
If you’re after a diverse, fast-moving career in digital media, here are some of the exciting roles that could be in your future.
Digital Account Manager
A digital account manager needs solid marketing experience and a commitment to customer service, and must be able to create and maintain long-term client relationships. A digital account manager should also understand how digital tools add value to company strategy and performance. Digital account managers can expect to earn an average salary of AU$79,056.
Digital Content Producer
A digital content producer needs technical know-how as well as writing and editing skills. Their role involves the creation and publication of content for a variety of websites and digital platforms. A digital content producer also manages regular content management system updates. The average salary for this type of position is AU$67,307.
Digital Content Creator
The average salary for a digital content creator in Australia is $68,920. Typical tasks for a digital content creator are website maintenance, blogging, photography, videography, social media account management and the editing and distribution of digital media.
A digital copywriter, or digital content writer, produces written content for web pages that must engage readers. It may also include writing copy to convey valuable information, or to motivate them to do something, such as buy a product or service. A digital copywriter can expect to earn an average salary of AU$56,121.
Digital designers combine creative skills with technical know-how to bring designs to life. Duties can vary considerably depending on a company’s field, from web-based work to animation, to brochures and media kits. As well as designing, digital designers may also manage client relationships and may use storyboards, sketches or models to map out their designs. The average salary for this type of position is AU$58,964.
Social Media Manager
A social media manager’s ultimate goal is to turn engaged fans into loyal customers. They do this by planning and executing a company’s social media marketing and advertising. This role involves developing brand awareness, content management, SEO and generating inbound traffic. A social media manager in Australia can expect to earn an average salary of $58,448.
Digital marketing managers play a significant role in enhancing brand awareness and are responsible for developing, implementing and managing marketing campaigns. They need a high level of digital and technical knowledge, such as web analytics, SEO and e-commerce, to adapt to an ever-changing digital marketplace. The average salary for a digital marketer in Australia is $79,056.
A digital strategist works with an organisation to identify goals, opportunities and challenges for the business. They then work to develop solutions and a plan to meet these objectives. A digital strategist should be good at spotting trends, and being able to identify technologies that play roles in consumers’ lives. SEM and SEO skills are also an advantage. The average salary for this type of position is AU$76,830.