Cameron Horn, Macleay’s Radio Advertising & Podcasting lecturer, has won twice at the New York Advertising Festival, and many times at the Australian Broadcast Advertising Awards. The accolades continue to roll in for Cameron who, on October 20 this year was awarded Best Station Produced Commercial Campaign at the Australian Commercial Radio Awards (ACRAs) for the campaign Wyong Family Practice - Bad Ink. Impressively, this marks his 7th ACRA since 2012.
Cameron also took the gong for Radio Commercial Production Craft in Round 3 of the prestigious Siren Awards. Significantly, this is only the 3rd time in ten years that a radio station outside a capital city has won a round of the Sirens. The Siren was for Cameron’s 60-second creation for Brisbane Waters Private Hospital.
“The commercial focusses on men’s mental health – particularly issues around PTSD,” Cameron said. “I have been toying with surrealism in sound for radio commercials, and some of my early experiments for this ad were done as part of last year’s Radio and Podcasting classes at Macleay.”
The idea of the commercial was to depict thoughts running through a person’s head. He explained how he was able to involve his students in this stellar example of Macleay's real-world learning. “During our final class last year, I lined up all the students with their phones, recording in different parts of the college. I also had a hand-held zoom mic and another ‘zoom’ in the stairwell. It was a lot of fun and a really hands-on moment for each of the students – to take part in the development of something that has now won this national award.”
Cameron reflected on some of the significant changes in the advertising industry in recent years. “The pace of change, especially in digital, is insane. However, the basic principles of ad writing remain...it’s just the tools have changed.” He credits his position on the teaching staff at Macleay with keeping him up-to-date with industry developments and he enjoys the opportunity to mentor young students.You can learn from Cameron in the radio units in Macleay’s Advertising & Media faculty.