Macleay radio and copywriting lecturer Cameron Horn has taken out the Australian Commercial Radio Award for Best Radio Campaign for the second year running.
Cameron, who works for Austereo, created three commercials for Elite Smash Repairs which featured Terry and Perry - the stereotypical “2 Guys in a Pub”. In the commercial they gradually work out that they don’t actually exist, but are each “just a voice in this commercial for Elite Smash Repairs.” It ends well when they both realise that this solves all their “relationship, health or weight problems”.
The win makes it back-to-back titles for Cameron. In 2012 he won the same award for another Elite Smash Repairs campaign. “It’s great to write for a client who just says 'Do what you want but make it funny.”
In both wins, Cameron wrote and voiced the ads. His commercial was also nominated for the Australian Siren Award for Best Radio Campaign, which was won by the Canne Gold Lion series, ‘Dumb Ways to Die’ Train Safety Campaign for Melbourne Metro.
Want more Austereo? Read about Macleay student Katrina Fowler's jam-packed internship with the radio powerhouse.