A long course title, but Macleay College’s new Diploma of Digital and Social Media Marketing packs a lot of marketing know-how and digital skills into its latest accelerated Diploma that’s designed to meet the emerging needs of the marketing sector.
There is little doubt that digital communications, and in particular Social Media, have revolutionised the marketing landscape and become essential components in any marketing and communications strategy.
The American Marketing Association reported in its publication eMarketer that around a third of the world’s population now active social media users, a statistic that is growing by 1,000,000 users per day globally.
There is increasing demand in the job market for graduates who understand the intersection between marketing and digital strategy, have specialised digital production skills in areas such as digital design, written communications and producing assets for social media campaigns - and have the option of taking electives in digital photography, advanced digital design or coding and data analytics.
Macleay College has a strong history of offering industry-focused and future-facing courses in Business, Media and Communications. Their new course in Digital and Social Media Marketing fills the gap between the more traditional university marketing courses that are struggling to keep up with digital trends and the popular industry non-accredited short courses in social media marketing that with often just 2 - 12 weeks of study, do not tackle the deeper principles of marketing and can often not be used for credit for further study.
Social & Content Manager at Connecting Plots and Macleay graduate, Callam Hanks, helped develop the new course and adds:
“At university, in a 3-year degree you have to do a lot of irrelevant courses (and pay for them) and in 3 years a lot can change in the industry.
"Whereas the industry non-accredited short courses can be too lightweight, so having a weightier marketing course that can accommodate fast change with possible elective options is ideal.”
Designed and delivered by industry professionals such as Zeina Khodr, previously General Manager at JWT’s content agency at Colloquial and now principle at Paper & Spark, Zeina’s current knowledge of industry practice and emerging trends gives Macleay’s newest course currency, depth and relevance.
Macleay’s Diploma of Digital and Social Media Marketing is made up of 8 units of study that can be completed in two trimesters, or eight months of full-time study.
As an accredited higher education provider, the course fees can be deferred over the Government’s Fee Help program, and all units of study can be used to apply for credit into Macleay's Bachelor of Digital Media or Bachelor of Business – or also at other institutions.
Why choose a Macleay College Business and Marketing Course?
- At Macleay College we believe in real world course content to ensure you're job ready.
- Our course material and teaching method incorporates the latest industry practices and real world experience.
- Our lecturers have industry experience and up-to-date knowledge.
- Our small classes feature personalised teaching that nurtures your unique strengths.
Business and Marketing at Macleay College
Our enterprise approach to studying Business and Marketing is unique. We foster entrepreneurial thinking across all our Business & Marketing courses, with a focus on action and experiential learning.
Interactive presentations, industry specific case studies, team work, individual assignments, entrepreneurship and small business-related projects stimulate innovative thinking and more effectively develop your potential.
This sets us apart from other courses and allows students to apply their skills in a range of contexts prior to completing the course. Theory is brought to life through work on practical business projects in addition to work placements in industry.