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MACLEAY MAKER: JOE HUGHES | SPORTS BUSINESS LECTURER

DESCRIBE A TYPICAL WORKING DAY IN THE LIFE OF JOE HUGHES…

The first thing I do when I wake up is trawl through Twitter, Instagram and the Bleacher Report, to see if anything has happened overnight in the business of sport which I can either utilise, be a part of or learn from.

I set an hour aside each day to research PR and Marketing stunts and campaigns from sports organisations in the US or Europe. I then try and work out how these can be adapted or altered to fit in with one of my clients. The rest of the day is made up of servicing clients which varies between organising activations which will deliver a new database, developing strategies to drive new fans to a sports event and planning engaging and interactive media conferences.

If it's a Monday morning though, during the NFL season, there'll be no work done until I have watched my beloved San Diego Chargers play!

WHAT DO YOU TEACH IN YOUR CLASSES THAT YOU WISH YOU HAD BEEN TAUGHT YOURSELF?

I like to give students real life sports clients to work on. I had them working  on a special case study for IMG (World's biggest Sports Marketing company) recently and this type of work experience is something which simply can't be taught. They learn how the real world actually works, the importance of deadlines and how to communicate with a client.

Joe Hughes

WHAT SKILLS DO YOU NEED TO SUCCEED IN THE WORLD OF SPORTS MARKETING?

You need live, breathe and read sport, to be a success. This means getting off Facebook and understanding and interacting with industry leaders via Twitter, Instagram and blogs. If you think all your news about sport will come from Facebook, you'll be working at Rebel.

The business of sport is what Sports Marketing is about. Knowing the results of the weekends game isn't enough. If you can understand why brands and organisation are involved in sport, what they gain from being in sport, what the sport gives back to them and how sports sponsorship fulfils the overall company's objectives, you will be on the home stretch to nailing a job in the best industry in the world.

You also need to develop an interest in sport as a whole. You might love NRL, but there are only a handful of jobs in NRL in Australia, but there are incredible jobs across, AFL, Football, Basketball, Swimming, Athletic, Cricket…there are so many sports, so make sure you don't just focus on one sport.

HOW MANY COUNTRIES HAVE YOU BEEN TO?

I've been very lucky to have done a lot of travelling and best of all, watching sport all over the world. So far I've been to 46 countries and I'm now obsessed about going to Greenland and North Korea!

HOW WOULD YOUR FRIENDS DESCRIBE YOU?

They would say I'm fiercely loyal and borderline obsessive with the Cronulla Sharks and San Diego Chargers! Hopefully one of them wins something one day…They would also say that I am the actual definition of a sports fanatic- I have competed in 20 different sports, I have refereed three sports, travelled 14 hours, one way, for a sporting event, over a weekend and I get up at ungodly hours to watch live sport.

Find out how you can study Sports Business with Joe

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