Macleay College’s Melbourne Advertising & Media students have produced a TVC for the client COVERCARD as part of their VIDEO PRODUCTION class.
Macleay Lecturer Lauchlan Pevie mentored the advertising students through the creative and production processes of producing their first TV commercial which included: concept development, scripting, storyboarding, pre-production, casting, costume, lighting, filming, editing and post-production.
Matt Tomlins, CoverCard CEO and Co-Founder commended the students at the completion of the project:
“As a student project I was unsure how it would play out, but you exceeded my expectations in both the quality of the final output and the process that got us there. From the beginning it was obvious that the time had been taken to read and watch the various briefing materials as the team quickly ‘got’ the concept. The team was professional throughout and gave genuine care and attention to what we were trying to achieve. A number of the deadlines were tight and I felt the ability to quickly cut to the chase in regards to what was required was critical. The end product will be very useful in helping us communicate our offer and as an early stage startup it will be critical in getting our business off the ground. Thanks again for your efforts. My overall comment is that it didn’t particularly feel like a student project." - Matt Tomlins