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Perfect jobs if you're a 'people' person

With influencers on the rise, the Public Relations industry continues to perform well. Some aspects of PR can also be crucial for crisis management and will continue to be required. If you choose to specialise in PR, here are some of the exciting roles available to you (not to mention the events or freebies that might come your way).

Account Manager

A PR account manager promotes a portfolio of clients to their relevant audiences. This involves shaping the reputation and profile of each client to grow the brand through press coverage, advertising and social media activity. A PR account manager in Australia can expect to earn an average salary of $78,192.

Social Media Manager

A social media manager’s ultimate goal is to turn engaged fans into loyal customers. They do this by planning and executing a company’s social media marketing and advertising. This role involves developing brand awareness, content management, SEO and generating inbound traffic. A social media manager in Australia can expect to earn an average salary of $74,201.

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Public Affairs Officer

Public affairs officers in Australia earn an average salary of $80,473. They maintain relationships between an organisation and the public, by taking responsibility for their representation and public image. A public affairs officer writes speeches and formal statements for representatives of an organisation. They also train and brief executives behind the scenes on how to speak with the public. Public affairs officers also inform the public about how an organisation’s activities will impact the community.

Public Relations (PR) Coordinator

PR Coordinators manage the public image of the companies or clients they represent, crafting strategies and designing campaigns to help their clients maintain or improve their reputation and credibility. PR Coordinators may write press releases and put together media kits, coordinate press conferences, photo opportunities and interview requests, and help clients prepare for interviews. Australian PR Coordinators can expect to earn an average salary of $50,303.

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Publicist

A publicist promotes their client to the public by generating media coverage. Typically, publicists work with clients in the entertainment industry, but may also work for a private business or company to improve their public image. A publicist may draft press releases, put a press kit together, organise launches, schedule interviews and organise photo shoots. They will also manage any negative media attention. Publicists earn an average salary of AU$57,201.

Social Media Manager

A social media manager’s ultimate goal is to turn engaged fans into loyal customers. They do this by planning and executing a company’s social media marketing and advertising. This role involves developing brand awareness, content management, SEO and generating inbound traffic. A social media manager in Australia can expect to earn an average salary of $74,201

Ready to dive into your PR career? Find out more about what’s on offer at Macleay here or contact us with any questions.  

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