Grant Doyle, Westpac
Since graduating from his Diploma of Journalism in the late '90s, Grant Doyle has taken on the corporate digital world and worked his way to becoming the Online Editor for Westpac. He enrolled into the course after seeking a career change from tourism/hospitality to writing and wanted to help improve his skills with formal qualifications.
“And that’s where Macleay – with its intensive, broad-based training producing job-ready graduates – fitted the bill,” says Grant.
His career in digital content began with freelance and contract writing roles for corporate and trade publishers. “My start came via a word of mouth referral – it was good timing,” says Grant. “Then the Internet took off and work in the online space rocketed from there. I embraced it big time, became a subject matter expert with various content management systems and, after a series of contracts with financial services companies and telcos, the gig at Westpac came up.”
Grant also works as a freelance writer and has had his work published in Time Out, Get Lost and the Qantas in-flight magazine, as well as writing stories for The Sydney Morning Herald, Inside Sport and GQ. In addition to his various skills, his expertise in web writing has led him to teaching it – he conducts numerous sessions around the country, including at the Australian Writers’ Centre.
“It’s a great time to be a writer of digital content,” says Grant. “More and more organisations are finally starting to appreciate the worth and merit in having quality content that’s regularly and professionally maintained. It’s our time now.”
He is also passionate about blogs which gives journalists a distinct advantage, as it not only showcases their ability to potential employers but can also help generate revenue. Networking is also another important tool. It’s competitive out there so Grant’s advice is to “get known, get LinkedIn and get on with it”.