The 5 biggest start-up trends in 2018 (so far)

Get your head around what everyone’s talking about with our guide to the 5 biggest start-up trends in 2018 (so far).


  • What is blockchain?
    The blockchain is a digital ledger of economic transactions that can be programmed to record everything of value. Information held on a blockchain exists as a shared - and continually reconciled - database. The records it keeps are public and easily verifiable and accessible. No centralised version exists for a hacker to corrupt.

  • Interesting examples of blockchain applications
    Cryptocurrency has a vast number of uses, some of which may surprise you.
  • Ethical business practices
    Cryptocurrency can be used to encourage ethical business practices, as every transaction is tracked with complete transparency.

  • Travel
    In the future, people are going to have the chance to use Bitcoin for a huge number of retail transactions. has been accepting Bitcoin since 2013.


  • What is cryptocurrency?
    Cryptocurrency is essentially entries in a database that no one can change without fulfilling specific conditions. A network of peers all have a record of the complete history of all transactions. Confirming a transaction sets it in stone, part of the blockchain.

Artificial Intelligence (AI)

  • What is AI?
    AI is a computer system that can do tasks humans need intelligence to do. We already use it when we pick up a smartphone or turn on the sat nav. AI has well and truly moved beyond games into our everyday lives.

  • How are start-ups using AI?

    Edgecase’s machine learning technology aims to help e-commerce retailers improve user experience. Their planned technology analyses certain behaviours and actions that signify commercial intent.

    Yelp is leveraging machine learning to improve users’ experience through improving their image processing. Yelp’s machine learning algorithms help the company’s human staff to compile, categorise, and label images more efficiently.

 The Internet of Things (IoT)

  • What is IoT?
    IoT is a term used to describe objects connected to the internet, such as Google Home or Apple Watch. By 2020 there may be as many as three IoT devices for every person on earth.

  • What are the possibilities for IoT?
    It turns out that almost anything can be connected to the internet to send and receive data. Here are some of the exciting applications and future possibilities for IoT.

    • IoT connected beds monitor your sleep and adjust the temperature to optimise your sleep patterns.

    • Companies will start initiating customer service interactions, to transform customer service from a reactive to a preventative model.

Entrepreneurship is constantly evolving. We can only guess at the next exciting development, just around the corner.

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