The marketing industry is a fast-paced, ever-changing landscape; a whirlwind of risk taking, continual learning, tight deadlines and external and internal stakeholders. Marketing campaigns of the future will be more responsive and interactive, in line with technological advancements and new media opportunities such as voice search.
Comprised of almost 2 billion people worldwide, Gen Z is creating the future of marketing, and it's looking bright. This generation is the most connected and educated generation ever, and its members are globally, socially, visually and technologically capable. They’ve been born into a major transitional era as climate change begs greater social responsibility from businesses and consumers alike.
As marketers, it's our job to live and breathe as this new generation does and ensure our communication strategies are speaking their language. We need to lead by example and keep our clients’ brands honest.