Bachelor of Advertising & Media.jpeg

Advertising and media

Bachelor of Advertising + Media

Create the future with a creative career

Macleay College’s Bachelor of Advertising and Media is a specialised degree that provides a comprehensive overview of the whole advertising industry, not just advertising as a major in a marketing or communications qualification. The course covers creative, account management, marketing, media planning and digital production. Featured elective units allow students to specialise in an area where they want to build their careers.

Students graduate with a portfolio of work that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns as well as marketing and media reports. The faculty’s student-run advertising blog provides an opportunity for students to write and post articles as well as showcasing their work.

Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. Students put their learning into practice through Macleay’s mentored internship program in order to build their professional networks and experience what it’s really like to work in an advertising or media agency.

Potential job opportunities:

  • Account Manager
  • Brand Strategist
  • Copywriter
  • Art Director
  • Social Media Coordinator
  • Digital Designer
  • Media Coordinator
  • Communications Coordinator
  • Digital Marketing Coordinator
Course Features
Next Trimester:
17 SEP 2018
Full Time:
2 Years
Part Time:
4 Years
International:
3 Years
Number of Units:
24
Internship:
168 hours
Evening Classes:
Yes
Campus:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
$2,500
FEE-HELP:
YES
Payment Options:
View Here
Options for International Students:
View Here
Accreditation:

This qualification is recognised in the Australian Qualifications Framework and is accredited to 20/07/2022 CRICOS Code 092900B

Meet the course lecturers and alumni

Toby Vervaart
Rebecca Hamilton
Lorena Chiarella
Daniel Koublachvili
Caitlin Thomas
Simon Cardwell
Julieann Brooker
Candy Hertz
Louise Chamberlain
Ian Thomson
Glen Fraser
Lisa Faye
Lexi Mounsey

A Taste Of The Internship Possibilities

the monkeys
the-hallwau.png
B&T.png
soap.png
the-station.png
Public Relations Institute of Australia
Mamamia

The Bachelor of Advertising and Media Curriculum

YEAR 1 CORE SUBJECTS

YEAR 2 CORE SUBJECTS

ELECTIVES


Get Started

Choose a course

Unsure about your options? Learn about the courses we offer at Macleay.

View courses

Need some advice?

One of our expert career advisors can jump on a call with you today.

Speak with us

I’m ready to enrol

Selected a course and all set to get the enrolment process started?

Enrol Now

Grab the Bachelor of Advertising and Media course guide