The advertising industry is undergoing an exciting and revolutionary change. Since the rise of social and digital media, exciting new career opportunities are emerging for talented people in the areas of marketing, account management, creative, production, social media and media strategy.
Our Bachelor of Advertising and Media is unique - it is the only specialised degree offered in Australia that offers a comprehensive overview of the whole advertising industry, not just traditional creative advertising. You will work in teams on real-world projects to gain deep insight into the areas of management, media and creative – and how these areas are increasingly intersecting.
You will develop your skills by specialising in one of 5 elective streams: Management & Media, Creative, Written Communications, Digital Production, and Business and Marketing.
When you graduate you’ll have a full portfolio of work including print and digital ads, radio and television commercials, social media projects and marketing and media reports. Our student-run advertising blog AdBare provides students with the opportunity to showcase their work.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 20/07/2022 CRICOS Code 092900B
Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing, the most visible agent of change has been the internet and online transacting which has already revolutionised a number of sectors of the global economy. This subject critically analyses marketing and traditional views of marketing in the light of technological change. It explores how marketers can use different ways of understanding, creating, communicating and delivering customer value in the marketplace.
The internship in trimester 6 comes at the end of the Degree and it’s designed to help give you the confidence to engage professionally with the industry you’re hoping to join. By spending time working in a professional environment, you’ll be developing the industry skills, knowledge and experience required to be able to plan, prepare and carry out projects and understand the importance of collaboration and being part of a professional team. During the internship, you’ll also be reflecting
In recent years the high-profile success of young Australian entrepreneurs in building
Enterprise Innovation 2 exposes you to the process of entrepreneurship and creativity. This module is about learning by doing - applying entrepreneurial thinking to the development of viable business concepts. On completion, you’ll know how to develop and evaluate innovative, sustainable,
This unit introduces students to the language of coding and its relevance and implementation in advertising and digital media. Students will gain overarching knowledge about what coding is, what it is used for, and the role it can play in the development of advertising and digital media projects and future technological development.
The unit will explore a number of industry standard coding languages and define parameters for decision making around which coding language is best suited to which business and technological issue. In addition, students will develop hands-on skills in programming in one or more industry standing coding language.