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Advertising and media

Bachelor of Advertising + Media

Kick-start your career in the advertising and media industry

Why choose a Macleay College Advertising and Digital Media Course?

  • At Macleay College we believe in real world course content to ensure you're job ready.
  • Our course material and teaching method incorporates the latest industry practices and real world experience.
  • Our lecturers have industry experience and up-to-date knowledge.
  • Our small classes feature personalised teaching that nurtures your unique strengths.

Why study Advertising and Digital Media?

Every product, service, organisation and social cause needs talented people to create effective strategic communications to get their message to their audience.

  • Macleay College’s Advertising & Media courses teach students how to develop and manage creative campaigns across a range of job roles and mediums from print, to TV, radio, podcasting, online, digital and social media.  

  • Macleay College’s Digital Media courses train students to create content such as digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of digital and social media platforms.

Macleay College’s Bachelor of Advertising and Media is a specialised degree that provides a comprehensive overview of the whole advertising industry, not just advertising as a major in a marketing or communications qualification.

The course covers creative, account management, marketing, media planning and digital production. Featured elective units allow students to specialise in an area where they want to build their careers.

Students graduate with a portfolio of work that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns as well as marketing and media reports. The faculty’s student-run advertising blog provides an opportunity for students to write and post articles as well as showcasing their work.

Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. Students put their learning into practice through Macleay’s mentored internship program in order to build their professional networks and experience what it’s really like to work in an advertising or media agency.

Potential job opportunities

  • Account Manager
  • Brand Strategist
  • Copywriter
  • Art Director
  • Social Media Coordinator
  • Digital Designer
  • Media Coordinator
  • Communications Coordinator
  • Digital Marketing Coordinator
Course Features
Next Trimester:
February 2020
Full Time:
2 Years
Part Time:
4 Years
3 Years
Number of Units:
168 hours
Evening Classes:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
Payment Options:
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Options for International Students:
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This qualification is recognised in the Australian Qualifications Framework and is accredited to 20/07/2022 CRICOS Code 092900B

Meet the course lecturers and alumni

Toby Vervaart
Rebecca Hamilton
Lorena Chiarella
Caitlin Thomas
Simon Cardwell
Jodie Hutchinson
Julieann Brooker
Candy Hertz
Louise Chamberlain
Ian Thomson
Glen Fraser
Lexi Mounsey

A Taste Of The Internship Possibilities

the monkeys
Public Relations Institute of Australia

The Bachelor of Advertising and Media Curriculum




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Grab the Bachelor of Advertising and Media course guide