Why choose a Macleay College Advertising and Digital Media Course?
Why study Advertising and Digital Media?
Every product, service, organisation and social cause needs talented people to create effective strategic communications to get their message to their audience.
Macleay College’s Bachelor of Advertising and Media is a specialised degree that provides a comprehensive overview of the whole advertising industry, not just advertising as a major in a marketing or communications qualification.
The course covers creative, account management, marketing, media planning and digital production. Featured elective units allow students to specialise in an area where they want to build their careers.
Students graduate with a portfolio of work that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns as well as marketing and media reports. The faculty’s student-run advertising blog provides an opportunity for students to write and post articles as well as showcasing their work.
Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. Students put their learning into practice through Macleay’s mentored internship program in order to build their professional networks and experience what it’s really like to work in an advertising or media agency.
Potential job opportunities
This qualification is recognised in the Australian Qualifications Framework and is accredited to 20/07/2022 CRICOS Code 092900B
Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing, the most visible agent of change has been the internet and online transacting which has already revolutionised a number of sectors of the global economy. This subject critically analyses marketing and traditional views of marketing in the light of technological change. It explores how marketers can use different ways of understanding, creating, communicating and delivering customer value in the marketplace.
The internship in trimester 6 comes at the end of the Degree and it’s designed to help give you the confidence to engage professionally with the industry you’re hoping to join. By spending time working in a professional environment, you’ll be developing the industry skills, knowledge and experience required to be able to plan, prepare and carry out projects and understand the importance of collaboration and being part of a professional team. During the internship, you’ll also be reflecting
In recent years the high-profile success of young Australian entrepreneurs in building
Enterprise Innovation 2 exposes you to the process of entrepreneurship and creativity. This module is about learning by doing - applying entrepreneurial thinking to the development of viable business concepts. On completion, you’ll know how to develop and evaluate innovative, sustainable,
This unit introduces students to the language of coding and its relevance and implementation in advertising and digital media. Students will gain overarching knowledge about what coding is, what it is used for, and the role it can play in the development of advertising and digital media projects and future technological development.
The unit will explore a number of industry standard coding languages and define parameters for decision making around which coding language is best suited to which business and technological issue. In addition, students will develop hands-on skills in programming in one or more industry standing coding language.