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Bachelor of Business: Public Relations

  • a PR Manager
  • a PR Event Coordinator
  • a PR Account Manager

Why choose a Macleay College Business Management Course?

  • At Macleay College we believe in real world course content to ensure you're job ready.
  • Our course material and teaching method incorporates the latest industry practices and real world experience.
  • Our lecturers have industry experience and up-to-date knowledge.
  • Our small classes feature personalised teaching that nurtures your unique strengths.

Why study Business Management specialising in Public Relations?

The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. Learn all aspects of PR, from strategy to communications and events, whilst developing important business skills needed to succeed in any business context.

In Year 1 the Bachelor of Business will teach you PR brief development, social media management, crisis communications, PR writing and campaign development. You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. You will learn how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.

In Year 2 you will further develop skills in public relations strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.

Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.

There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking.

The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.

Course Features
Next Trimester:
September 2019
Full Time:
2 Years
Part Time:
4 Years
3 Years
Number of Units:
168 Hours
Evening Classes:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
Payment Options:
View Here
Options for International Students:
View Here

This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 080556A

Our Business Lecturers and Alumni

Josh Edwards
Kiana O'Brien
Harrold Burman
Dr Manny Aston
Lisa Faye
Dr Pierre Van Osselaer
Esther Gretton
Sahra Douglas
Francesca Gerardis
Priscilla Lee
Thomas Heymann
Adnan Hassan
Amy Miller
Sarita Degruchy
Fran Cumming
Charmaine Aboud
David Rogerson

A Taste Of The Internship Possibilities

One Shift
Sydney Roosters
Public Relations Institute of Australia
Great Big Events
Laing and Simmons

The Bachelor of Business: Public Relations Curriculum





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