The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities.
In Year 1 you will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, you will develop valuable business skills such as business law, accounting, and managing both people and organisations – essential skills required by a marketing professional.
In Year 2 you will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.
Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.
There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020
In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning.
Enterprise Innovation 2 exposes you to the process of entrepreneurship and creativity. This module is about learning by doing - applying entrepreneurial thinking to the development of viable business concepts. On completion, you’ll know how to develop and evaluate innovative, sustainable, investment - ready business ventures. It's possible that some of the student-led projects may evolve into the real-life ventures.