Bachelor degree in sports


Bachelor of Business: Sports Business

  • a Sports Agent
  • a Sponsorship Manager
  • a Sports Administrator
  • a Sports Marketing Coordinator

The Bachelor of Business specialising in Sports Business will provide you with the business skills needed to make it in the competitive world of sports. Immerse yourself in the sports industry whilst developing your understanding of marketing, finance, management and innovation.

In Year 1 our Bachelor of Business will teach you about sports management including club and team administration, broadcasting, merchandising, sports marketing, and much more. You will learn about human resources, player management, marketing and promotion, and how to run successful events. You will gain a broad overview of marketing, innovation, business communications, research and positive psychology.

In Year 1 the Bachelor of Business will teach you about the current and future direction of tourism, the laws that affect the industry, the A to Z of codes used in airline reservations, ticketing, eco- and specialist tourism. You’ll get to visit a local travel consultant or a major tour operator and learn about how a travel agency operates. You will gain a broad overview of how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.

In Year 2 you will further develop your sports marketing skills. You will learn core business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.

Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.

There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.

Course Features
Next Trimester:
Feb 2018
Full Time:
2 Years
Part Time:
4 Years
3 Years
Number of Units:
164 Hours
Evening Classes:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
Payment Options:
View Here
Options for International Students:
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This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 080556A

Our Business Lecturers and Alumni

Josh Edwards
Dr Jane Hession
Michelle Cott
Martin Pardoe
Kiana O'Brien
Harrold Burman
Dr Manny Aston
Lisa Faye
Ronan Healy
Dr Pierre Van Osselaer
Esther Gretton
Amy Miller
Sahra Douglas
Francesca Gerardis
Priscilla Lee

A Taste Of The Internship Possibilities

One Shift
Sydney Roosters
Public Relations Institute of Australia
Great Big Events
Laing and Simmons

The Bachelor of Business: Sports Business Curriculum





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