Digital Media is how businesses, services and social groups now communicate, whether that be a website, mobile App, branded content video or digital or social media marketing campaign. Macleay College’s Diploma of Digital Media introduces students to the knowledge and practical skills they need to start their careers as a digital marketer, content producer or interactive designer.
Students learn how to develop ideas and create digital content for digital media such as social media platforms, blogs and websites. They learn about the information communications technology sector, digital design, data visualisation, user research, design thinking and how to develop strategy for social media campaigns.
They then apply that knowledge to one of the below listed specialisations streams:
Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. During the final trimester, students put their learning into practice during the mentored internship program where they build their professional networks and experience what it’s really like to work in Digital Media.
Potential job opportunities
This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094059C
This subject focuses on the role of creativity and innovation within the business environment. Theoretical frameworks which underpin the creative process are examined along with various approaches to innovation of products, distribution (online), pricing and promotional strategies. Creative and innovative solutions to marketing problems are examined using case studies.
This subject provides insights into various communication models and their value to salespeople and negotiators. You’ll be learning about the strategies of influence and persuasion used by business negotiators to achieve agreement and compliance. By the end of this subject you’ll have developed a strong understanding of the importance of effective communication in business.
This subject encourages entrepreneurial behaviour through the introduction of the principles of entrepreneurship, the process of creativity and innovation and the impact of this process on the success of new enterprise creation. On completion of this subject you’ll have an increased understanding of entrepreneurship and the significance of innovation in small and medium sized enterprises (SMEs). The associated skills and techniques acquired provide a strong foundation for both new product/service development and the launch of an entrepreneurial or corporate new venture.
In recent years the high-profile success of young Australian entrepreneurs in building profitable business has been inspiring. Creating a new venture is a challenging task, one that requires specific knowledge as well as general business and entrepreneurial skills. The process of transforming creative ideas into commercially viable businesses continues to be a major challenge. Successful entrepreneurship requires more than merely luck and money. It is a cohesive process of creativity, risk taking and planning.
Enterprise Innovation 2 exposes you to the process of entrepreneurship and creativity. This module is about learning by doing - applying entrepreneurial thinking to the development of viable business concepts. On completion, you’ll know how to develop and evaluate innovative, sustainable, investment - ready business ventures. It's possible that some of the student-led projects may evolve into the real-life ventures.
This subject helps you develop an understanding of the legal and regulatory frameworks that support professional advertising practice. You’ll be exploring the impact that social, cultural and ethical considerations have on advertising. You’ll also be examining business practice in advertising, including business structures, operating processes and external business relationships.
In this subject you’ll be looking at various media channels and examining how they’re used by the advertising industry to deliver strategic and effective communication messaging for consumers. it explains how research can define target consumer groups and provide media professionals with deep insights into consumer relationships with brands and communication platforms and how this information can be used to develop a media-scheduling plan. The subject explores the connections between communications strategies, media planning and investment and it also looks at job opportunities in these areas.
This subject helps you develop your writing skills beyond just producing digital content so that you can create strong promotional ideas using ideation techniques specific to digital platforms. You’ll be analysing the nature of copywriting and the future of the digital advertising space.
This subject explores what motivates and influences consumers in their decision-making process. It helps you understand what shapes these influences by looking at internal factors of perception, personality and attitudes, as well as the external factors of culture, social class, age and lifestyle. Included as part of this analysis, you’ll be encouraged to critically appraise your own buying behaviour.
This subject explores the exciting and changing world of digital communications, learning key tactics and tools for arising business opportunities. It covers the frameworks that underpin digital communications and includes learning about what drives increased use of social networks for business marketing success. You learn about the functionality of websites and how this meets the needs of an organisation and delivers information to end users.
This unit introduces students to the language of coding and its relevance and implementation in advertising and digital media. Students will gain overarching knowledge about what coding is, what it is used for, and the role it can play in the development of advertising and digital media projects and future technological development.
The unit will explore a number of industry standard coding languages and define parameters for decision making around which coding language is best suited to which business and technological issue. In addition, students will develop hands-on skills in programming in one or more industry standing coding language.