Our Diploma of Business Management specialising in Public Relations teaches you all the skills needed for developing PR campaigns and briefs, managing social media, crisis communications, PR writing and campaign development. You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications.
You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. The specialisation also explores PR in the context of other communication fields, including journalism, marketing and advertising.
Importantly you will also gain a broad overview of how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.
During the final trimester, you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.
There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.
Upon successful completion of the Diploma of Business Management, you will have the opportunity to articulate into the second year of the Bachelor of Business to further develop your skills.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 061395D
Josh works in tech operations and social media for Oddschecker, a bookmaking affiliate and odds comparison company that ...
After 3 years working as a Social Media Business Development Associate within the vibe@nab team, Kiana recently moved ...
Harrold holds a Masters of Commerce (University of NSW), a Graduate Diploma of Education (University of Wollongong) and ...
Dr Manny Aston teaches the consumer psychology, marketing and creativity units at Macleay College. He is also the ...
Lisa Faye delivers the Business Fundamentals and Events units and is Macleay College’s Events Manager. Lisa comes from ...
Pierre Van Osselaer teaches a variety of Business units; primarily in the areas of communication, marketing, and ...
Esther Gretton teaches the Entrepreneurship subjects in Melbourne and is a consultant, facilitator and certified ...
Sahra is currently the Marketing and Content Coordinator at eBev, a Sydney-based digital platform for the wine industry ...
Francesca is currently working at Mindshare as a Media Assistant, a Graduate Position she secured while she was ...
Priscilla is currently an Executive Assistant at Belle Property in Surry Hills, whose role covers everything from ...
Give us a quick run down on your background? I worked my entire career in the business side of the music industry in ...
At the completion of his studies, Adnan secured a role in sales at Ray White Real Estate in Wahroonga. A role perfectly ...
Amy is the Director of ADM Communications offering over 15 years experience in the PR Industry across consumer and ...
Originally from the UK, I have more than 15 years experience in radio, television, digital media and live events ...
Give us a quick run-down on your background? My parents lived in London when I was young and so planted the seed of the ...
Charmaine graduated from Macleay College in 2015 with a Bachelor of Business Management, specialising in Event ...
David Rogerson teaches the newly developed Mobile Communications course as part of the Advertising and Digital Media ...
Sydney Campus
Level 2, 28 Foveaux St
Surry Hills NSW 2010
Melbourne Campus
Level 7, 250 Collins St
Melbourne VIC 3000