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Diploma of Business Management - Public Relations

  • a PR Manager
  • a PR Event Coordinator
  • a PR Account Manager
  • a Sponsorship Manager
  • a Communications Manager

Why choose a Macleay College Business Management Course?

  • At Macleay College we believe in real world course content to ensure you're job ready.
  • Our course material and teaching method incorporates the latest industry practices and real world experience.
  • Our lecturers have industry experience and up-to-date knowledge.
  • Our small classes feature personalised teaching that nurtures your unique strengths.

Why study Business Management?

Our Diploma of Business Management specialising in Public Relations teaches you all the skills needed for developing PR campaigns and briefs, managing social media, crisis communications, PR writing and campaign development.

You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications.

You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. The specialisation also explores PR in the context of other communication fields, including journalism, marketing and advertising.

Importantly you will also gain a broad overview of how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects.

During the final trimester, you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course.

There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking.

The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.

Upon successful completion of the Diploma of Business Management, you will have the opportunity to articulate into the second year of the Bachelor of Business to further develop your skills.

Course Features
Next Trimester:
September 2019
Full Time:
1 Year
Part Time:
2 Years
1 Year
Number of Units:
84 Hours
Evening Classes:
Sydney + Melbourne
Admission Requirements:
Fees per Unit:
Payment Options:
View Here
Options for International Students:
View Here

This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 061395D

Our Public Relations Lecturers and Alumni

Josh Edwards
Kiana O'Brien
Harrold Burman
Dr Manny Aston
Lisa Faye
Dr Pierre Van Osselaer
Esther Gretton
Sahra Douglas
Francesca Gerardis
Priscilla Lee
Thomas Heymann
Adnan Hassan
Amy Miller
Sarita Degruchy
Fran Cumming
Charmaine Aboud
David Rogerson

A Taste Of The Public relations Internship Possibilities

Codd Club
Sydney Roosters
Public Relations Institute of Australia
one shift
Great Big Events

The Public Relations Course Curriculum



Want to complete a Bachelor of Business specialising in Public Relations?

Extend your studies for 1 extra year and be more qualified.

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Grab Your Public Relations Course Guide