Why choose a Macleay College Advertising and Digital Media Course?
Why study Advertising and Digital Media?
Every product, service, organisation and social cause needs talented people to create effective strategic communications to get their message to their audience.
Macleay College’s Diploma of Advertising & Media is a great introduction to the advertising and media industries
The course covers all aspects of contemporary advertising from creative campaign development, digital design, user research, the foundations of marketing, media planning and social media strategy development - with electives in account management, digital photography, video production, copywriting, radio advertising, podcasting and more.
Students learn the core skills needed to launch their careers in the advertising and media industries and understand how advertising agencies and creative businesses are structured and run. For students who have previously studied marketing, graphic design, psychology or creative writing, the Diploma offers an opportunity to fast-track them into the advertising industry.
Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. During the final trimester, students put their learning into practice through Macleay’s internship program and experience what it’s really like to work in an advertising or media agency.
Potential job opportunities
This unit introduces students to the language of coding and its relevance and implementation in advertising and digital media. Students will gain overarching knowledge about what coding is, what it is used for, and the role it can play in the development of advertising and digital media projects and future technological development.
The unit will explore a number of industry standard coding languages and define parameters for decision making around which coding language is best suited to which business and technological issue. In addition, students will develop hands-on skills in programming in one or more industry standing coding language.