Our Diploma of Advertising and Media is a practical course for those wanting to step into a successful career in the advertising industry. This foundation course provides an overview of the core skills expected by the advertising and media industries. It also offers students who have previously studied marketing, graphic design, psychology or writing an opportunity to specialise their skills and launch their advertising careers.
This course covers all aspects of contemporary advertising across three major areas: creative problem-solving and digital production, account management and media planning, and market research and marketing.
You’ll learn how advertising agencies and other affiliated creative businesses are structured and run. You’ll gain project-based experience in the creative process, the production requirements for print, broadcast and social media, and in marketing and media. To round out your studies you’ll also be given working knowledge about financial, legal and ethical issues relevant to the industry.
Upon successful completion of the Diploma of Advertising and Media, you have the opportunity to continue into the second year of the Bachelor of Advertising and Media to further develop your skills.
This unit introduces students to the language of coding and its relevance and implementation in advertising and digital media. Students will gain overarching knowledge about what coding is, what it is used for, and the role it can play in the development of advertising and digital media projects and future technological development.
The unit will explore a number of industry standard coding languages and define parameters for decision making around which coding language is best suited to which business and technological issue. In addition, students will develop hands-on skills in programming in one or more industry standing coding language.