Why choose a Macleay College Course?
Why study Journalism at Macleay College?
The Graduate Certificate of Future Journalism is designed for early or mid-career journalists, and graduates of a journalism or communications degree.
The news environment is changing - almost daily. Journalists now need to produce news in a dizzying array of new forms and on new platforms.
This course harnesses new
The course has two core subjects - Transmedia Journalism (the newest trend in multimedia, cross-platform journalism) and Ethics and Law of New Media. It also includes six electives from which students choose two.
The first two subjects running in February 2019 will be Transmedia Journalism and Ethics and Law of Future Journalism.
Ethics and Law of Future Journalism will be taught by Lynelle Scott-Aitken on Tuesday evenings from
Transmedia Journalism will be taught by Denby Weller on Thursday evenings from
Read more about future proofing your career with Transmedia here.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 08/09/2021
Transmedia storytelling uses multiple media platforms in a narrative form.
Each piece, which can include text, video, audio, video games, apps, film, animation, is a component of the experience. Each can stand alone, whilst forming a part of the broader narrative. No piece repeats information contained in another. Each adds to the narrative with new information to build a complete picture, one richer and more detailed than that which came before. It may include character backstories and interviews, fact checking nuggets or plot lines to aid in the consumption of a complex story. It may also include data graphs and audio/podcast breakouts.
It is also audience focused and therefore includes audience participation beyond commentary on text based journalism. It may therefore, include social collaboration with interested citizens or experts, creating a flow through interest to encourage others to also participate.
Each story can be told simply across multiple platforms. It’s designed to encourage and entice consumers to seek out more information by engaging with a range of different platforms.
History and practice has given traditional media a set of parameters from which to determine the ethical boundaries within which journalists operate. To date, the combination of no such history and limited practice has left new media struggling to create the same set of rules for itself.
There is on-going academic discussion and research into the boundaries of new media ethics and the laws which should frame this area. However, the pace of technological development means new media ethics and law are struggling to keep up. Cases brought to the courts so far have been limited in number and scope.
Industry standard coding language when a journalist is building data, images and sound for digital productions will become as familiar as newsroom language. In this subject you’ll learn about what happens behind the screen, behind the presentation of journalism and most critically, the language skills you’ll need in order to speak with coders whilst they are building your journalism.
The subject gives you the skills to understand what coding is, what it’s used for and the role it plays in the development of digital media journalism. Understanding this language and being able to explain and demonstrate the activities involved in coding an application will become core skills of digital journalism. Applying these to the ‘user experience’ will deepen your journalistic offering.
Social media is changing the content and distribution of journalism. The Reuters Institute estimates we spend 5. hours a day on social media platforms such as Twitter and Facebook. Increasingly we look to social media for instant information and news development; within seconds of the 2013 Boston Marathon bombing, the location and assassination of Saddam Hussein, the 2015 bombing of the Bataclan Theatre in Paris and many other turning points in contemporary history, social media - rather than mainstream media - was at the forefront.
This subject explores:
• Whether mass media is passé
• Whether it has been replaced by personal media
• Whether the opportunities and the margins for error will increase at the same pace
• How a legal framework can be developed and whether it can keep pace?
• Whether citizen journalism has already morphed into networked journalism, as evidenced by The Guardian’s plea to its audience to help mine data for information, or The Huffington Post’s “Off the Bus” project during the recent primaries in the US
• Whether there is a difference between publishing in MSM and social media
• What role will transmedia journalism play in the increasingly noisy social media space?
Mojo is first and foremost about journalism. It is not about technology. Adaptation of the technology to the story telling is the core of this subject, rather than the other way around. This leap is made in the Graduate Certificate course.
In this subject, you’ll be introduced to advanced mobile journalism practice. You’ll become familiar with mobile blogging, using mobile journalism to enhance your social media standing and how to turn your mobile phone into a means for producing journalism from news reports to data journalism to documentaries. You’ll also be exposed to the vast opportunities mobile journalism presents to deliver drone, data and transmedia journalism from news stories through to documentaries.
Drone journalism has had a difficult birth. At first seen as a means for journalism to deliver accurate, eye witness reportage, drone journalism soon confronted the law. In the US, recent legal changes have finally opened the gates for drone journalism to be practiced in geographic regions where news stories are unfolding, to record civil uprisings, protests and otherwise inaccessible footage.
This subject introduces you to the practice of drone journalism, its opportunities and limitations, its legal parameters and which stories are told best via drones. You’ll be given the opportunity to use the College’s drones to cover a news story within the current legal limitations.
It is one thing to study
You’ll be learning about the theoretical dimensions of transmedia journalism and how to apply that knowledge to the important question of platform choice. Importantly, this subject helps you develop the depth of your journalistic research and storytelling skills and how to apply these to a new digital tool.
Pre-Requisite Subject: Transmedia Journalism
In this subject you’ll learn how to effectively and accurately work with the enormous amount of data available to journalists. The essence of these skills can be reduced to three basic steps; finding data, analysing data and visualising data. This subject will give you the knowledge you need to work through these steps and how to build on this process to create data driven journalism.