Diploma of Advertising & Media

The ideal introduction to the world of creativity and all aspects of advertising and media

Whether you’ve previously studied a related subject like marketing, graphic design or psychology, or you’re intrigued by advertising and want to test the waters, Macleay’s Diploma of Advertising & Media is the perfect starting point.

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Course overview

Macleay’s programs are the ideal introduction to creative, account management, marketing, media planning, digital production and all other aspects of advertising and media. This course covers all aspects of contemporary advertising, including creative campaign development, digital design, user research, marketing, media planning and social media strategy, with electives in account management, digital photography, video production, copywriting, radio advertising, podcasting and more.

Understand how advertising agencies and creative businesses are structured and run and learn the core skills you need to launch a career in advertising and media.

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures each student’s unique strengths. During the final trimester, you will put your learning into practice through Macleay’s internship program and experience what it’s really like to work in an advertising or media agency.

Campuses

Sydney
Melbourne

Delivery

On-campus

Potential job opportunities

Junior Account Manager
Junior Strategist
Junior Copywriter
Junior Art Director
Social Media Coordinator
Digital Designer
Junior Media Coordinator
Junior Communications Coordinator
Junior Digital Marketing Coordinator
Junior Producer

Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 056023G.

Domestic Students

International Students

Start dates

February, May and September 2020

Number of units

Duration

1 year full-time
2 years part-time

Internship

84 hours
within diploma structure

Class options

Daytime, evening

Entry requirements

View requirements

Fees

$2,250 per unit

FEE-HELP

Yes

Unit outlines

Course structure

Management & Media

Account Management

Creative

Advanced Digital Design
Art Direction & Design

Written Communications

Copywriting

Digital Production

Coding Fundamentals
Digital Photography
Video Production

Business & Marketing

Enterprise Innovation 1
Consumer Behaviour
Digital Business Communications