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Course overview

Our business management students come from diverse backgrounds and have diverse goals. Some want to start their own technology companies. Some want to travel the world as part of the global travel industry. Some want to turn their love of sports into a successful career in sports management.

At Macleay, we’ll actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success. You’ll also have the opportunity to apply your knowledge to one of the following specialisations:

  • Entrepreneurship – develop dynamic entrepreneurial skills and practice the art of transforming a business concept into a viable business proposition
  • Event Management – learn about industry ethics, the role of technology and sustainability and current event trends, as well as how to plan and organise events and festivals
  • Marketing – get hands-on experience in all areas of marketing communications (including advertising, public relations and sales promotions, to name a few) and learn how to maximise their impact on customers and stakeholders
  • Public Relations – learn about all aspects of PR, from client brief development to social media management and written communication, as well as crisis management, sponsorship, client reporting and internal communications
  • Sports Business – apply your knowledge of marketing, finance, management and innovation to the world of sports as you develop skills in club and team administration, player management, sports marketing and promotions
  • Travel and Tourism – explore current trends and the future trajectory of tourism, the laws that affect the industry, eco and specialist tourism, and more
How you’ll learn

This course involves active experiential learning. You’ll work on authentic real-life projects with peers and industry-based teachers in a creative learning environment where everyone has a voice and everyone can make a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 061395D.

Read more
Domestic Students
International Students
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Start dates

February, May and September 2020

abacus

Number of units

12

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Duration

1 year full-time
2 years part-time

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Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

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Entry requirements

fees

Fees

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Business Diploma Course Structure
Year 1 specialisations
Event Management
  • Introduction to Event Management
  • Design, Innovation & Technology for Events
Public Relations
  • Introduction to Public Relations
  • Public Relations Writing
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
Sports Business
  • Introduction to the Sports Industry
  • Sports Management
Marketing
  • Sales & Negotiations
  • Integrated Marketing Communications
Entrepreneurship
  • Entrepreneurial Mindset
  • Technology Entrepreneurship
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

12

clock

Duration

1 year full-time

handshake

Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees and scholarships

Unit outlines

Course structure

Business_DIP
Year 1 specialisations
Event Management
  • Introduction to Event Management
  • Design, Innovation & Technology for Events
Public Relations
  • Introduction to Public Relations
  • Public Relations Writing
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
Sports Business
  • Introduction to the Sports Industry
  • Sports Management
Marketing
  • Sales & Negotiations
  • Integrated Marketing Communications
Entrepreneurship
  • Entrepreneurial Mindset
  • Technology Entrepreneurship

Specialisations

Choosing a specialisation that aligns with your career ambitions can help set you up for success.
Specialisations for the Diploma of Business Management include:

Entrepreneurship

Learn to be a dynamic, creative entrepreneur capable of transforming a concept into a viable business. Learn about the commercial aspects of generating employment and avoiding business failure.

Topics include the entrepreneurial mindset, design thinking, finance for start-ups, technology entrepreneurship, market research and the customer journey. You’ll also learn how to develop your presentation skills and will experience what it’s like to pitch ideas to real investors.

Job opportunities include:
  • Business Leader
  • Technology Entrepreneur
  • Managing Director
  • CEO
  • Founder
  • Start-up Consultant
Read more

Event Management

Get to know the adrenaline-infused world of events and festivals through topics like event coordination, budgeting, sponsorship, venue and supplier management, marketing, risk and people management.

Learn how to develop event concepts from start to finish and get a handle on industry ethics, the role of technology, the impacts of globalisation, social media and sustainability, as well as other current event trends.

Job opportunities include:
  • Festival Manager
  • Event Coordinator
  • Conference Manager
  • Exhibition Manager
  • Sponsorship Manager
  • Arts Event Manager
Read more

Marketing

This specialisation provides insight into the value of various communication models and the strategies of influence and persuasion used by business. You’ll learn to coordinate and integrate all marketing communications (including advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders.

We’ll teach you to understand internal communications, external communications, traditional media and new media, enabling you to evaluate marketing communication options and design an integrated marketing communication plan.

Job opportunities include:
  • Marketing Assistant
  • Product Manager
  • Brand Manager
  • Retail Marketer
  • Market Researcher
  • Social Media Manager
  • Marketing Executive
Read more

Public Relations

Understand the ins and outs of mass media, social media management, publicity, crisis communications, PR writing and campaign development. This specialisation also explores PR in the context of other communication fields, including journalism, marketing and advertising.

Topics include the role of sponsorship, leveraging advertising campaigns, crisis PR, corporate social responsibility and internal communications.

Job opportunities include: 
  • Publicist
  • PR Consultant
  • Public Affairs Officer
  • Account Manager
  • Social Media Manager
  • PR Manager
Read more

Sports Business

Learn all about sports management, sports marketing, club and team administration, broadcasting rights and merchandising, and develop the skills you need to build a sustainable career in the global sports industry.

Understand the features and characteristics of sports organisations and their role in increasingly integrated social, political, and industry environments both in Australia and globally.

Job opportunities include:
  • Sports Marketer
  • Sports Agent
  • Sponsorship Manager
  • Sports Promoter
  • Match Day Manager
  • Competition Manager
Read more

Travel & Tourism

The travel industry is one of the world’s top five employers. This specialisation will help prepare you for success through topics including the future of tourism, laws affecting the industry, airline reservation codes, ticketing, ecotourism and other specialist travel options.

Job opportunities include:
  • Corporate Travel Consultant
  • Tour Operator
  • Reservation Sales Assistant
  • Destination Manager
  • Tour Operator
  • Ticketing Consultant
  • Flight Attendant
Read more
career-start

Download a course guide

Domestic International

Our successful graduates

Zafira Shahishta eating a cupcake smiling

"What differentiated Macleay from other institutions was that all of the lecturers have professional experience within industry, so we were learning real world content."

Zafira Shahishta | Bachelor of Business, specialising in Event Management

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Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit relevant businesses. Internships also help you connect to you industry. Macleay can help you find internships at awesome organisations, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

gbe
LaignSimmons-1
NAB
one-shift
pria
roosters
showpo

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.