Diploma of Digital Media

Launch your career as a digital storyteller featuring cutting edge hands-on training

Macleay’s Diploma of Digital Media gives you the knowledge and practical experience to begin a career as a digital marketer, content producer, interactive designer and more.

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Course overview

Learn how to develop and design digital content for websites, social media platforms and blogs. Create digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of platforms. You can also apply your knowledge to one of the following specialisations:

Coding and Analytics – learn how to code websites and applications and mine data to discern valuable business insights

Content Creation – produce photo and video content for digital and social media campaigns
Content Writing – become a specialist writer for websites, blogs, social media and other online content
Digital and Social Media Marketing* – develop marketing activities and campaigns across channels
Digital Entrepreneurship* – learn how to set up your own digital startup
User Experience Design* – design digital ads, web banners, interactive websites and mobile apps

*These specialisations are available in Melbourne. All specialisations are available in Sydney.

How you’ll learn

Designed and taught by experienced industry professionals, the Diploma of Digital Media course guides you through the latest trends and innovative practices in the information communications technology industry.

You’ll work together with your peers to complete real-life projects and hone your skills in a creative learning environment. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance.

Campuses

Sydney
Melbourne

Delivery

On-campus

Potential job opportunities

Junior Digital Communications Coordinator
Junior Digital Content Producer
Junior Digital Content Creator
Junior Digital Marketer
Junior Digital Designer
Junior Web Designer
Junior Interaction Designer

Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094059C.

Domestic Students

International Students

Start dates

February, May and September 2020

Number of units

Duration

1 year full-time
2 years part-time

Internship

84 hours
within diploma structure

Class options

Daytime, evening

Entry requirements

View requirements

Fees

$2,250 per unit

FEE-HELP

Yes

Unit outlines

Course structure

Coding & Analytics

Coding Fundamentals
Data Analytics

Content Creation

Digital Photography
Video Production

Content Writing

Copywriting

Digital & Social Media Marketing

Foundations of Marketing
Digital Marketing Strategy

Digital Entrepreneurship

Business Fundamentals
Enterprise Innovation 1

User Experience Design

Advanced Digital Design
User Experience

Digital Media

Gamification

Advertising & Media

Introduction to Advertising
Campaign Thinking
Creative Process
Art Direction & Design
Account Management
Media Landscape
Strategic Media Planning
Brand Experience
Brand Experience
Advertising: Past, Present & Future

Business

Consumer Behaviour
Technology Entrepreneurship
Digital Business Communications
Creativity & Innovation
Sales & Negotiations
Entrepreneurial Mindset
Leadership & Change Management