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Course overview

Learn how to develop and design digital content for websites, social media platforms and blogs. Create digital photos, online videos, digital marketing campaigns, social media projects, interactive websites and mobile apps for a range of platforms. You can also apply your knowledge to one of the following specialisations:

  • Coding and Analytics – learn how to code websites and applications and mine data to discern valuable business insights
  • Content Creation – produce photo and video content for digital and social media campaigns
  • Content Writing – become a specialist writer for websites, blogs, social media and other online content
  • Digital and Social Media Marketing* – develop marketing activities and campaigns across channels
  • Digital Entrepreneurship* – learn how to set up your own digital startup
  • User Experience Design* – design digital ads, web banners, interactive websites and mobile apps

*These specialisations are available in Melbourne. All specialisations are available in Sydney.

How you’ll learn

Designed and taught by experienced industry professionals, the Diploma of Digital Media course guides you through the latest trends and innovative practices in the information communications technology industry.

You’ll work together with your peers to complete real-life projects and hone your skills in a creative learning environment. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Potential job opportunities
  • Junior Digital Communications Coordinator
  • Junior Digital Content Producer
  • Junior Digital Content Creator
  • Junior Digital Marketer
  • Junior Digital Designer
  • Junior Web Designer
  • Junior Interaction Designer
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 094059C.

Read more
Domestic Students
International Students
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Start dates

February, May and September 2020

abacus

Number of units

12

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Duration

1 year full-time
2 years part-time

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Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

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Entry requirements

fees

Fees

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Digital Media Diploma Course Structure
Year 1 specialisations
Coding & Analytics
  • Coding Fundamentals
  • Data Analytics
Content Creation
  • Digital Photography
  • Video Production
Content Writing
  • Copywriting
Digital & Social Media Marketing
  • Foundations of Marketing
  • Digital Marketing Strategy
Digital Entrepreneurship
  • Business Fundamentals
  • Enterprise Innovation 1
User Experience Design
  • Advanced Digital Design
  • User Experience
Year 1 electives
Digital Media
  • Gamification
Advertising & Media
  • Introduction to Advertising
  • Campaign Thinking
  • Creative Process
  • Art Direction & Design
  • Account Management
  • Media Landscape
  • Strategic Media Planning
  • Brand Experience
  • Brand Experience
  • Advertising: Past, Present & Future
Business
  • Consumer Behaviour
  • Technology Entrepreneurship
  • Digital Business Communications
  • Creativity & Innovation
  • Sales & Negotiations
  • Entrepreneurial Mindset
  • Leadership & Change Management
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

12

clock

Duration

1 year full-time

handshake

Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees and scholarships

Unit outlines

Course structure

Digital Media Diploma Course Structure International
Year 1 specialisations
Coding & Analytics
  • Coding Fundamentals 
  • Data Analytics
Content Creation
  • Digital Photography
  • Video Production
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
Content Writing
  •  Copywriting
Digital & Social Media Marketing
  • Foundations of Marketing
  • Digital Marketing Strategy
Digital Entrepreneurship
  • Business Fundamentals
  • Enterprise Innovation 1
User Experience Design
  • Advanced Digital Design
  • User Experience
Year 1 electives
Digital Media
  • Gamification
Advertising & Media
  • Introduction to Advertising
  • Campaign Thinking
  • Creative Process
  • Art Direction & Design
  • Account Management
  • Media Landscape
  • Strategic Media Planning
  • Brand Experience
  • Brand Experience
  • Advertising: Past, Present & Future
Business
  • Consumer Behaviour
  • Technology Entrepreneurship
  • Digital Business Communications
  • Creativity & Innovation
  • Sales & Negotiations
  • Entrepreneurial Mindset
  • Leadership & Change Management

Specialisations

Choosing a specialisation that aligns with your career ambitions can help set you up for success.
Specialisations for the Diploma of Digital Media include:

Coding & Analytics

A coder and analyst is an industry essential. Learn how to customise websites and dashboards, collect and collate information and turn raw data into strategic insights. Gain high-demand coding skills to prepare yourself for success in the brave new world of startups, media agencies and digital businesses.

Job opportunities include:
  • Data Analyst
  • Data Manager
  •  UX Coder
  •  WordPress Coder
Read more

Content Creation

Content is king. Learn how to develop and create visual content for websites, social media platforms and apps by studying units in art direction, digital photography, video production and motion graphics.

Job opportunities include:
  • Content Producer
  • Content Creator
  • Digital Photographer
  • Videographer
  • Video Editor
Read more

Content Writing

In this attention economy, great copy is more important than ever. Learn to tell compelling stories for brands by becoming a digital content writer. Develop website copy and social media posts, produce an attention-grabbing podcast, write an insightful blog or inspire action with emotive copywriting across a number of digital platforms.

Job opportunities include:
  • Website Writer
  • Blogger
  • Digital Copywriter
  • Podcaster
  • Brand Storyteller
Read more

Digital & Social Media Marketing

Turn your love for social media into a dynamic career. Learn the foundational principles of marketing and apply them to digital campaigns and projects as you study topics like consumer behaviour and applied marketing psychology.

Job opportunities include:
  • Digital Marketing Coordinator
  • Social Media Community Manager
  • Communications Coordinator
  • Marketing Assistant
Read more

Digital Entrepreneurship

Will you create the next Twitter or Google? The dynamic world of digital business is ready for takeoff. Gain entrepreneurial thinking skills and prepare to work with digital startups or launch your own.

Job opportunities include:
  • Digital Account Coordinator
  • Digital Entrepreneur
  • Startup Founder
Read more

User Experience Design

UX can make or break a digital business. Learn how to design engaging user experiences for websites, apps and interfaces. Get hands-on experience with target research, product development, technical implementation, marketing and feedback.

Job opportunities include:
  • User Experience Designer
  • Digital Designer
  • Web and Interaction Designer
  • App Designer
  • Multimedia Specialist
Read more
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Download a course guide

Domestic International

Our successful graduates

Thomas Curr Davey Bachelor of Digital Media

“Macleay is providing me with industry knowledge and experience, which is helping me build my own brand as well as gain clients.”

Thomas Curr Davey | Bachelor of Digital Media

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Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit relevant businesses. Internships also help you connect to your industry. Macleay supports you in finding internships in agencies and production companies, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

B&T
the-station
the-monkeys
pria
the-hallway
mamamia-1
soap

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.