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Course overview

Macleay offers one of the only higher education credentials available in social media marketing. With an accelerated course structure designed to take you from beginner to expert, this specialised 8-unit diploma will give you a competitive edge — and it only takes seven months to complete.

The Diploma of Digital and Social Media Marketing provides knowledge and skills in marketing, design, creative thinking, copywriting and the production of assets for digital and social campaigns, giving you the tools you need to launch your career.

How you’ll learn

Macleay College's approach to study is unique. We foster entrepreneurial thinking across all our courses, with a focus on action and experiential learning.

You’ll work together with your peers to complete real-life projects and hone your skills in a creative learning environment. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance. At Macleay, theory is brought to life through work on practical business projects, and should you continue on to the Bachelor of Digital Media, through work placements in industry.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Potential job opportunities
  • Digital Marketing Coordinator
  • Social Media Manager
  • Social Media Community Manager
  • Digital Communications Coordinator
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023 CRICOS Code 0100072.

 

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Domestic Students
International Students
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Start dates

February, May and September 2020

abacus

Number of units

8

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Duration

7 months full-time
1.4 years part-time

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Internship

N/A

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Class options

Daytime, evening

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Entry requirements

fees

Fees

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Digital and Social Media Marketing Diploma Course Structure
Year 1 electives
Business
  • Integrated Marketing Communications
Coding & Analytics
  • Coding Fundamentals
Content Creation
  • Digital Photography
User Experience Design
  • Advanced Digital Design
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

8

clock

Duration

1 year full-time

handshake

Internship

N/A

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees and scholarships

Unit outlines

Course structure

Digital and Social Media Marketing Diploma Course Structure International
Year 1 electives
Business
  • Consumer Behaviour
Coding & Analytics
  • Coding Fundamentals
Content Creation
  • Digital Photography
User Experience Design
  • Advanced Digital Design
career-start

Download a course guide

Domestic International

Our successful graduates

Thomas Curr Davey Bachelor of Digital Media

“Macleay is providing me with industry knowledge and experience, which is helping me build my own brand as well as gain clients.”

Thomas Curr Davey | Bachelor of Digital Media

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Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit relevant businesses. Internships also help you connect to your industry. Macleay supports you in finding internships in agencies and production companies, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

B&T
the-station
the-monkeys
pria
the-hallway
mamamia
soap

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.