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Next intake starts in February.
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Course overview

In this course you’ll learn to coordinate and integrate all marketing communications (advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders.

The Diploma of Marketing also covers a broad overview of business concepts, including entrepreneurship projects if you’re interested in setting up businesses of your own.

How you’ll learn

At Macleay, most of your studies will be centred around group and individual projects. You’ll work on real-life challenges with your peers and industry-based teachers in a creative learning environment where everyone has a voice. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance.

A Diploma of Marketing gives you a real-world entry level qualification, as well as a pathway into a degree. Graduating with a one-year diploma means you’re halfway there with Macleay! Upon successful completion of this course, you’ll have the opportunity to articulate into the second year of the Bachelor of Business program.

Campuses
  • Sydney
  • Melbourne
Delivery
  • On-campus
Potential job opportunities
  • Marketing Assistant
  • Product Manager
  • Brand Manager
  • Retail Marketer
  • Market Researcher
  • Social Media Manager
  • Marketing Executive
Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 061396C.

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Domestic Students
International Students
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Start dates

February, May and September 2020

abacus

Number of units

12

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Duration

1 year full-time
2 years part-time

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Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

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Entry requirements

fees

Fees

$2,250 per unit

financial-aid

FEE-HELP

Yes

Unit outlines

Course structure

Marketing Diploma Course Structure
Year 1 electives
Event Management
  • Introduction to Event Management
  • Design, Innovation & Technology for Events
  • Commercial & Stakeholder Management
Public Relations
  • Introduction to Public Relations
  • Public Relations Writing
  • Public Relations Strategy
Travel & Tourism
  • Introduction to Travel & Tourism
  • Tourism Services, Distribution & Technology
  • Destination Management
calendar 2

Start dates

February, May and September 2020

abacus

Number of units

12

clock

Duration

1 year full-time

handshake

Internship

84 hours
within diploma structure

day-night

Class options

Daytime, evening

document

Entry requirements

fees

Fees and scholarships

Unit outlines

Course structure

Marketing Diploma Course Structure International
career-start

Download a course guide

Domestic International

Our successful graduates

Zafira Shahishta smiling eating cupcake

"What differentiated Macleay from other institutions was that all of the lecturers have professional experience within industry, so we were learning real world content."

Zafira Shahishta | Bachelor of Business, specialising in Event Management

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Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit awesome businesses. Internships also help you connect to your industry. Macleay can help you find internships in the marketing departments of trend-setting companies, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like:

gbe
LaignSimmons-1
NAB
one-shift
pria
roosters
showpo

Take the next step towards your future

Apply now

Talk to a Course Advisor

Macleay College is here to help students explore their interests. Get in touch to learn more about your study options.