Diploma of Marketing

When you can influence the market, you can change the world

If you’re interested in growth and innovation, marketing is the field for you. Gain essential business skills of a marketing professional to launch your career. From consumer research, to strategy and optimisation, marketing is an essential business function — and skilled marketing professionals are in high demand.

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Course overview

In this course you’ll learn to coordinate and integrate all marketing communications (advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders.

The Diploma of Marketing also covers a broad overview of business concepts, including entrepreneurship projects if you’re interested in setting up businesses of your own.

How you’ll learn

At Macleay, most of your studies will be centred around group and individual projects. You’ll work on real-life challenges with your peers and industry-based teachers in a creative learning environment where everyone has a voice. Small classes encourage participation and allow for unprecedented personalised teaching and one-on-one guidance.

A Diploma of Marketing gives you a real-world entry level qualification, as well as a pathway into a degree. Graduating with a one-year diploma means you’re halfway there with Macleay! Upon successful completion of this course, you’ll have the opportunity to articulate into the second year of the Bachelor of Business program.

Campuses

Sydney
Melbourne

Delivery

On-campus

Potential job opportunities

Marketing Assistant
Product Manager
Brand Manager
Retail Marketer
Market Researcher
Social Media Manager
Marketing Executive

Accreditation

This qualification is recognised in the Australian Qualifications Framework and is accredited to 30/08/2020 CRICOS Code 061396C.

Domestic Students

International Students

Start dates

February, May and September 2020

Number of units

Duration

1 year full-time
2 years part-time

Internship

84 hours
within diploma structure

Class options

Daytime, evening

Entry requirements

View requirements

Fees

$2,250 per unit

FEE-HELP

Yes

Unit outlines

Course structure

Event Management

Introduction to Event Management
Design, Innovation & Technology for Events
Commercial & Stakeholder Management

Public Relations

Introduction to Public Relations
Public Relations Writing
Public Relations Strategy

Travel & Tourism

Introduction to Travel & Tourism
Tourism Services, Distribution & Technology
Destination Management

Start dates

February, May and September 2020

Number of units

Duration

1 year full-time

Internship

84 hours
within diploma structure

Class options

Daytime, evening

Entry requirements

View requirements

Fees and scholarships

View

Unit outlines

Course structure

Download a course guide

Domestic International

Our successful graduates

"What differentiated Macleay from other institutions was that all of the lecturers have professional experience within industry, so we were learning real world content."

Zafira Shahishta | Bachelor of Business, specialising in Event Management

Industry connections and internships

In addition to our industry-based teachers, you’ll also meet and hear from a range of guest speakers and have the opportunity to visit awesome businesses. Internships also help you connect to your industry. Macleay can help you find internships in the marketing departments of trend-setting companies, providing valuable work experience that often lead to amazing job opportunities.

Macleay students have interned at companies like: