Why study Diploma in Digital Marketing at Macleay College?
Macleay College's approach to study is unique
We foster entrepreneurial thinking across all our courses, with a focus on action and experiential learning.
Interactive presentations, industry specific case studies, team work, individual assignments, entrepreneurship and small business-related projects stimulate innovative thinking and more effectively develop your potential.
This sets us apart from other courses and allows students to apply their skills in a range of contexts prior to completing the course. Theory is brought to life through work on practical business projects in addition to work placements in industry.
Why study Digital & Social Media Marketing?
Technology is integrated into our lives more than ever before. With so many people online these days, it’s essential for businesses to communicate with their customers using digital and social media.
With Macleay College’s accredited Diploma of Digital and Social Media Marketing, you can now turn your passion for being online into an exciting and dynamic career.
Designed to take you from beginner to expert, this specialised 8-unit Diploma will give you a competitive edge and only takes seven months to complete.
The Diploma of Digital and Social Media Marketing is designed to provide you with the knowledge and skills in marketing, design, creative thinking, copy-writing and the production of assets for digital and social activities and campaigns.
This qualification is recognised in the Australian Qualifications Framework and is accredited to 15/08/2023
Become digitally literate and ready for
Discover how to create, implement and measure creative communications campaigns for social media. Learn how social media strategy relates to brand strategy and learn about the power of brand influencers and why content goes viral. Also discover the tools to help you measure your output.
This subject explores what motivates and influences consumers in their decision-making process. It helps you understand what shapes these influences by looking at internal factors of perception, personality and attitudes, as well as the external factors of culture, social class, age and lifestyle. Included as part of this analysis, you’ll be encouraged to critically appraise your own buying behaviour.
Learn to create engaging digital photography for ads, websites, social media and Apps. Learn how to get the most out of a camera and even your mobile phone. Explore studio lighting, model and lifestyle photography as well as how to budget and manage a professional photography shoot. Your Instagram images will pop and your Facebook posts will be irresistibly clickable.