Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, Communications, Branding, Content Creation, Copywriting and Social and Digital Media Strategy This course will set you up for an enriched and creative career in your chosen Industry.
With an elective focus on creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.
COURSE
STRUCTURE
CRICOS Course Code: 092900B
FAST-TRACKED 2-YEARS | 4 UNITS PER TRIMESTER | 24 UNITS | 6 TRIMESTERS
18 CORE UNITS | 6 ELECTIVE UNITS
1
YEAR 1
UNIT 1
T1
UNIT 2
UNIT 3
UNIT 4
Core
Foundations of
Marketing
T2
Core
Content Creation
Level 100
Elective
T3
Core
Copywriting +
Media Communications
Core
Business Research
+ Insight
Core
Industry Practice/Experience 1
Level 100
Elective
YEAR 2
UNIT 1
T1
Core
Media Landscape
UNIT 2
Core
Brand Experience
UNIT 3
Core
The Marketing Plan
UNIT 4
Level 200
Elective
T2
Core
Multiplatform Writing
Core
Social + Digital Media Strategy
Level 200
Elective
Level 300
Elective
T3
Core
Strategic Media Planning
Core
Major Design Project
Core
Industry Experience/Practice 2
Level 300
Elective